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Navigate your E-commerce
with confidence ⚡
The biggest guide of e-commerce metrics to understanding, gaining insight and growing profits
Try for free
1015 crucial metrics
(Updated November 21)
1770 tactics
to grow metrics
1783 reasons for metrics fluctuations
What's ready
How does it work?
Check out a short review of the full version of JM Lite. See how it looks and works

Each metric includes
  • 4 tags (type, units, essence, frequency of checkout)
  • Description
  • Importance
  • Formula
  • Calculation example
  • Affected metrics
  • Affecting metrics
  • Connecting metrics
  • Suggested slices for dashboards
  • Questions to be answered
  • Possible causes of worsening
  • Tactics to improve this metrics
Trusted by e-com & marketing professionals from famous companies
What our customers say ❤️
  • Daut Sadikoviq
    Zen Marketing Director at Spiru
    This saves me a lot of research and I can determine and set up more targeted KPIs for people, roles or channels. I wouldn't reinvent the wheel and would recommend this to any marketer or manager to get!

  • Mikhail Bogatyrev
    Head of Operations at Treasure Hunter
    Those guys are smart as hell, and what they do is exceptionally impressive and useful tool for a business. If you somehow related to any kind of KPIs in your organisation - it is a 100% you must have a look and will not regret.
  • Wolfram Latschar
    Founder & Managing Partner at Beyond E-Commerce GmbH
    This looks amazing! I'm convinced this will be a great resource for anyone in e-commerce.


  • Neil Pursey
    CEO at Measurebyte
    I can really appreciate this work. Lots of time and focus to build metric flow diagrams! Great to see effort being put into this type of measurement work 👏🏻
  • Ahmed Shaher
    Senior Performance Marketing Specialist at Yalla
    I would like to appreciate your great work really it affects my growth rate everyday

  • Felix Bell
    Growth Manager E-Commerce at Retromotion GmbH
    Looks like the most epic overview, I have ever seen. Extremely helpful to find the right tracking setup
  • Giacomo Galanti
    Digital Analytics Expert
    I recommend it because it can be used for any customer and a true marketer should always have it in front of it, in order to deepen and align business objectives with the events and objectives of the site to be monitored
  • Benedikt Leenders
    AVP Digital Commerce at Allterco Robotics
    Dmitry and the JetMetrics team found a wonderful way of helping brands to fully understand and leverage e-commerce metrics and their relations. If you are keen on stepping up your analytics game, this Map is the way to go.
Why it's convenient and useful
One-Stop Access
No need for multiple accounts on various systems
No Installation Required
Use it hassle-free without any installations
Simplified User Experience
Enjoy an intuitive interface
All Metrics and Tactics Together
Find e-commerce metrics and improvement tactics in one place
Complete E-commerce Insight
Understand the entire e-commerce process at a glance
Deep Metric Insights
Explore metric relationships and their impact on revenue
Actionable Business Guidance
Practical advice for real-world application
Clear Guidance
Helpful tips for each element, making your experience straightforward
Try for free
How to use it
  • 1
    Identify which metrics can impact key performance indicators
  • 2
    Choose and monitor the metrics most relevant to your business
  • 3
    Discover which metrics are responsible for outliers in your data
  • 4
    Investigate unconventional metrics for analysis
  • 5
    Fine-tune company and employee KPIs
  • 6
    Stop tracking metrics that aren't very important
  • 7
    Select the best tactics to enhance your metrics
  • 8
    Monitor how each metric influences your revenue
  • 9
    Use a curated list of questions to reveal less obvious insights from your metrics
Elevate Your E-commerce IQ
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