Analyse the complaints impact on retention
If those, who stopped buying in your company, often contacted support service, this fact can be perceived as an outflow indicator. Try to pay more attention to the issues resolving in the chat, give bonuses for complaints and returns due to the company’s fault.

The data required:
  • Customer’s orders data
  • Customer database
  • Statistics of the support service

The items to be calculated:
  1. Make the lost customers list.
  2. Compare how often users, who left the company, contacted support service, as opposed to those who stayed.
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