CPO
Cost per Order
Do you track this metric?
Description
Cost per order, also called cost per purchase, is the cost of internet advertising divided by the number of orders
Formula
= Marketing Costs / Total Paid orders
Unit
Currency
Source
Ad Account, Google Analytics, CMS
Priority
High
Affects to
Affects on targets
- Increase customer acquisition
- Increase marketing effectiveness
Breaking down by
- Source
- Campaign
- Audience
- Region
- Landing Page
Perspective
Internal
Time Horizon
Backward-looking
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