Define a segment of customers, who stop buying too quickly
Create a separate strategy to easily retain this type customers: encourage them to buy more different products and provide favorable conditions.

The data required:
  • Customer orders data
  • Customer database

The items to be calculated:
  1. Calculate the average period between the first and last purchase in the context of segments identified, for example, based on gender. If the average men’s life span in a company is shorter, then it is worth paying special attention to retention.
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