Encourage those who continuing cooperation with you for a long time
Use your marketing budget to attract segments with the longest lifetime. Their attraction may cost more, but more profitable in the long term.

The data required:
  • Customer orders data
  • Customer database

The items to be calculated:
  1. Calculate the time between the first and last purchase (lifetime) for each client.
  2. Analyze the indicator in socio-demographic segments terms. Find out whether men are more long-term clients?
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