Encourage those who continuing cooperation with you for a long time
Use your marketing budget to attract segments with the longest lifetime. Their attraction may cost more, but more profitable in the long term.
The data required:
The items to be calculated:
The data required:
- Customer orders data
- Customer database
The items to be calculated:
- Calculate the time between the first and last purchase (lifetime) for each client.
- Analyze the indicator in socio-demographic segments terms. Find out whether men are more long-term clients?
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