Send customers a message, containing new products info and invite them to try these new items. It is better to add a detailed description and other buyers’ feedback to the card. Provide individual promo code with an offer to try the product at a nice price, if content mailings are not effective enough. Besides you can make a package offer: the client will be provided with a discount on a new product while buying it with those, that he has been using for a long time.

The data required:

• Customer orders data
• Assortment matrix

The items to be calculated:

1. Calculate the orders percentage, which it overlaps with other products in, if you want to increase the product sales in the long term;
2. Identify those customers, who have not yet used the target product, but bought cross-products with it.