Promote products, that generate repeat purchases
Encourage new users to buy new products with the highest conversion into repeat purchases.
The data required:
The items to be calculated:
The data required:
- Customer orders data
- Customer database
- Assortment matrix
The items to be calculated:
- Calculate the conversion to repeat purchase by product: take the first purchases, highlight purchases with the target product and calculate the purchases proportion, which were followed by repeat ones.
- Highlight the products with the highest conversion to repeat purchases. Customer retention
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