Do you track this metric? Just vote!
Active Customers
from CRM
Metrics type
Result
Units of measure
Quantitative
Direction
More - better
Check frequency
Weekly
Description
The count of unique customers who have placed an order within a specified time frame, reflecting the number of currently active users who are actively engaging in transactions.
Why it is important
The count of active customers within a specified time frame provides real-time insights into the platform's current customer engagement.
It is crucial for assessing the health of the business, guiding inventory planning, and formulating targeted marketing strategies to retain and further engage active customers.
It is crucial for assessing the health of the business, guiding inventory planning, and formulating targeted marketing strategies to retain and further engage active customers.
Formula
Number of Customers with Orders in Time Frame
Calculation example
Suppose there are 1200 customers who placed an order within the last month
Active Customers = 1200
Active Customers = 1200
Affected metrics
Total Customers
Affecting metrics
New Customers
Repeat Customers
Number of Subscribed Users
Number of Users who Used the App
Number of Users with an Active Wish-list
Repeat Customers
Number of Subscribed Users
Number of Users who Used the App
Number of Users with an Active Wish-list
Connecting metrics
Orders per Customer
Purchased Items per Customer
Sales per Customer
Average Monthly Revenue
Purchased Items per Customer
Sales per Customer
Average Monthly Revenue
Get free access to the biggest
e-commerce knowledge base
Metrics maps, 1,000+ metrics, 800+ tactics, discussions with pros and much more
Suggested slices for dashboards
by Time Frame
by Demographic Segmentation
by Purchase Frequency
by Participation in Loyalty Programs
by Geographical Location
by Demographic Segmentation
by Purchase Frequency
by Participation in Loyalty Programs
by Geographical Location
The revenue impact pathway
Available in JetMetrics Lite only
Questions to be Answered
1. How does the number of active customers correlate with the introduction of new products or features?
2. Are there specific time frames or seasons with a higher number of active customers?
3. How does the number of active customers vary between different subscription models or plans?
4. What is the impact of customer support effectiveness on the number of active customers?
5. How does the number of active customers change during site maintenance or technical issues?
6. Are there specific marketing channels that have a higher influence on the number of active customers?
7. What is the correlation between the user ratings/reviews and the number of active customers?
2. Are there specific time frames or seasons with a higher number of active customers?
3. How does the number of active customers vary between different subscription models or plans?
4. What is the impact of customer support effectiveness on the number of active customers?
5. How does the number of active customers change during site maintenance or technical issues?
6. Are there specific marketing channels that have a higher influence on the number of active customers?
7. What is the correlation between the user ratings/reviews and the number of active customers?
Possible causes of worsening
n/a
Tactics to improve this metric
Explore in JetMetrics Lite or Ask professionals in the Community
JetMetrics – the easiest way from data to insights
and actions
and actions
Our special early access prices are for a limited time only!
Early access plan
$49
$99
For whom?
Only for Shopify stores
What will I get?
Early access
Priority support
6-month discount
per month within 6 months then the price will depend on the monthly number of orders.
Now you need to pay only $49 for the first month to lock in that price for a 6 months.
month
Follow product updates
Fill out the form
By clicking the button you agree to our Privacy Policy