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Active Customers
from CRM
Metrics type
Units of measure
More - better
Check frequency
The count of unique customers who have placed an order within a specified time frame, reflecting the number of currently active users who are actively engaging in transactions.
Why it is important
The count of active customers within a specified time frame provides real-time insights into the platform's current customer engagement.

It is crucial for assessing the health of the business, guiding inventory planning, and formulating targeted marketing strategies to retain and further engage active customers.
Number of Customers with Orders in Time Frame
Calculation example
Suppose there are 1200 customers who placed an order within the last month
Active Customers = 1200
Affected metrics
Total Customers
Affecting metrics
New Customers
Repeat Customers
Number of Subscribed Users
Number of Users who Used the App
Number of Users with an Active Wish-list
Connecting metrics
Orders per Customer
Purchased Items per Customer
Sales per Customer
Average Monthly Revenue

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Suggested slices for dashboards
by Time Frame
by Demographic Segmentation
by Purchase Frequency
by Participation in Loyalty Programs
by Geographical Location
The revenue impact pathway
Available in JetMetrics Lite only
Questions to be Answered
1. How does the number of active customers correlate with the introduction of new products or features?
2. Are there specific time frames or seasons with a higher number of active customers?
3. How does the number of active customers vary between different subscription models or plans?
4. What is the impact of customer support effectiveness on the number of active customers?
5. How does the number of active customers change during site maintenance or technical issues?
6. Are there specific marketing channels that have a higher influence on the number of active customers?
7. What is the correlation between the user ratings/reviews and the number of active customers?
Possible causes of worsening
Tactics to improve this metric
Explore in JetMetrics Lite or Ask professionals in the Community
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