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Email Marketing
Clicked
Confirmed Opt-ins
CTOR (Click through Open Rate)
Delivery Rate
Domain Reputation
Email Bounce Rate
Emails Sent
Hard Bounces
Inactive Subscribers
Open Rate
Opened
Opt-in Rate
Soft Bounces
Spam Complaint Rate
Spam Score
Successful Deliveries
Total Clicks
Total Opens
Total Subscribers
Unsubscribe Rate
Facebook Ads
Clicks (All)
Cost per 1,000 Accounts Center Accounts Reached
Cost per Unique Click (All)
CPM (Cost Per 1,000 Impressions)
CPC (All)
CPC (Cost per Link Click)
CTR (All)
CTR (Link Click-Through Rate)
Impressions
Link Clicks
Outbound Clicks
Page Engagement
Reach
Touchpoints
Unique Clicks (All)
Unique CTR (All)
Video Average Play Time
Video Plays
Google Ads
Ad Rank
Average daily budget
Average impression frequency per user
Avg. monthly searches
Conversion cycle metric
Conversion window metric
Cost-per-view (CPV)
Daily spending limit
First page bid estimate
First position bid estimate
Frequency capping
Impr. (Abs. Top) %
Impr. (Top) %
Impression Share (IS)
Monthly spending limit
On-target percentage reach
On-target precision (OTP)
Top of page bid estimate
Quality Score
View-Through Conversions (VTC)
View-through conversion window
Website&App activation
Active Users
Activation Rate
ACU (Average Concurrent User)
Add to Cart rate
Adds to Cart per Session
App Reviews
App Stickiness
Average App Rating Score
Average Session Duration
Bounce Rate
Conversion from Product Card View to Add to Cart
Conversion to Registration
Cost per Session
Cost per User
DAU (Daily Active Users)
Engaged Sessions
Event Count
Event Values
Events per Session
Inter-Visit Time Distribution
Item Promotion Click Through Rate
Items in List Click Through Rate
Items Viewed per Session
Low Engagement Sessions
MAU (Monthly Active Users)
New Users
Paying Share
PCU (Peak Concurrent User)
Returning Users
Sessions
Time to Activate
Uninstalls Rate
User Engagement Rate
Views per Session
Checkout Process
Abandoned Carts
Average Abandoned Cart Value (AACV)
Cart Abandonment Rate
Cart Views
Checkouts
Items Checked Out
Required Form Field
Share of Checkouts with Promo Code
SEO
% of TOP-10 Keywords
Average Position
Average Volume
Backlinks metric
Coverage Issues
Do-follow Backlinks
Organic Clicks
Organic CTR
Organic Impressions
Search Visibility
Website Health Score
CRM
Active Customers
Customer Acquisition Cost (CAC)
Customer Base Growth Rate
Customer Retention Cost (CRC)
First-visit Purchase Rate
New Customers
Non-activated Users
Orders per Customer
Repeat Customers
Repeat Purchase Rate
Signup-to-Purchase Conversion Rate
Time to First Purchase