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Adds to Cart per Session
from Activation
Metrics type
Units of measure
More - better
Check frequency
The average number of times users add products to their shopping cart in a single session.
Why it is important
Tracking the "Adds to Cart per Session" metric is important for e-commerce stores as it provides insights into user engagement and the effectiveness of the shopping experience.

A higher average indicates strong interest in products, helping businesses tailor marketing strategies and optimize website features to encourage more conversions.
(Add to Cart / Number of Sessions)
Calculation example
Let's say, during a specific time period:

The total number of "Add to Cart" events is 500.
The total number of sessions is 100.

Adds to Cart per Session = (Total Add to Cart Events) / (Total Number of Sessions)
Adds to Cart per Session = 500 / 100 = 5
Affected metrics
Add to Cart
Affecting metrics
Connecting metrics

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Suggested slices for dashboards
by Audience Segment
by Product Category
by Traffic Source
by Promotion Periods
by Device Type
The revenue impact pathway
Available in JetMetrics Lite only
Questions to be Answered
1. How does the 'Adds to Cart per Session' metric differ between users accessing the platform via mobile apps and those using a web browser?
2. Are there specific user journeys or pathways through the app or website that lead to a higher average number of 'Adds to Cart per Session'?
3. What is the impact of user onboarding processes on the 'Adds to Cart per Session' metric, and how can onboarding be optimized for higher engagement?
4. How does the 'Adds to Cart per Session' metric change during promotional periods, and what promotional strategies are most effective in driving this metric?
5. Can you identify any correlation between the 'Adds to Cart per Session' metric and customer satisfaction scores or feedback?
6. How does the time of day or day of the week influence the 'Adds to Cart per Session' metric, and how can this information inform marketing schedules?
7. What is the relationship between the 'Adds to Cart per Session' metric and user demographics, and how can this information guide targeted advertising?
Possible causes of worsening
Poor Website Navigation
If users find it difficult to navigate, they may be less likely to add items to their cart.

Slow Page Load Times
Slow-loading pages can frustrate users, leading to decreased engagement and cart additions.

Explore more causes in full version of JetMetrics Lite
Tactics to improve this metric
Explore in JetMetrics Lite or Ask professionals in the Community
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