1. How does the 'Adds to Cart per Session' metric differ between users accessing the platform via mobile apps and those using a web browser? 2. Are there specific user journeys or pathways through the app or website that lead to a higher average number of 'Adds to Cart per Session'? 3. What is the impact of user onboarding processes on the 'Adds to Cart per Session' metric, and how can onboarding be optimized for higher engagement? 4. How does the 'Adds to Cart per Session' metric change during promotional periods, and what promotional strategies are most effective in driving this metric? 5. Can you identify any correlation between the 'Adds to Cart per Session' metric and customer satisfaction scores or feedback? 6. How does the time of day or day of the week influence the 'Adds to Cart per Session' metric, and how can this information inform marketing schedules? 7. What is the relationship between the 'Adds to Cart per Session' metric and user demographics, and how can this information guide targeted advertising?
Possible causes of worsening
Poor Website Navigation If users find it difficult to navigate, they may be less likely to add items to their cart.
Slow Page Load Times Slow-loading pages can frustrate users, leading to decreased engagement and cart additions.