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Average daily budget
from Google Ads
Metrics type
Units of measure
Less - better
Check frequency
The average amount that you set for each ad campaign on a per-day basis. It specifies how much you are roughly comfortable spending each day over the course of the month.
Why it is important
Tracking the Average Daily Budget in a Google ad account is essential as it provides insights into whether the budget aligns with campaign goals and allows advertisers to make informed decisions on adjustments, ensuring that they are allocating their budget effectively across campaigns for optimal performance without exceeding financial constraints.
The amount of money you set manually
Calculation example
Let's say you normally spend $304 per month on advertising. To figure out your average daily budget, you'd divide $ 304 USD by 30.4 (the average number of days in a month - 365/12) to get an average daily budget of $ 10 USD.

Using this example, here's how you'd figure out your average daily budget:

304/30.4 = $ 10 USD per day (Monthly budget / Average number of days per month = average daily budget)

You can also create shared budgets, which let you set a budget across multiple campaigns.
Affected metrics
Net cost
Daily spending limit
Monthly spending limit
Affecting metrics
Recommended average daily budget
Connecting metrics

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Suggested slices for dashboards
by Product Category
by Time-of-Day and Day-of-Week
by Geographic
by Device Type
by Campaign Type
by Audience Segment
by Seasonal or Event-Based
The revenue impact pathway
Available in JetMetrics Lite only
Questions to be Answered
1. How does the Average Daily Budget affect the total monthly expenditure, and are there particular days or weeks where modifications could optimize budget utilization?
2. Are there recognizable patterns or trends in the connection between Average Daily Budget and click-through rates (CTR), and how do these trends vary across product categories?
3. Does the Average Daily Budget match the seasonality of the e-commerce business, and are there chances to strategically adjust budgets during peak shopping times?
4. How does the Average Daily Budget correlate with the return on ad spend (ROAS) for different campaigns, and are there particular campaigns that could benefit from budget reallocation?
5. Are there cases where the Average Daily Budget is consistently used up before the end of the day, potentially limiting ad visibility during key hours?
6. How does the Average Daily Budget affect the impression share, and are there missed opportunities for increased visibility due to budget restrictions?
7. Is there a noticeable difference in the effectiveness of the Average Daily Budget for various targeting criteria, such as demographics, locations, or devices?
Possible causes of worsening
Tactics to improve this metric
Explore in JetMetrics Lite or Ask professionals in the Community
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