The average position of a website's pages in the search engine results for the targeted keywords. A lower average position is desirable as it indicates higher rankings.
Why it is important
Average Position is essential for understanding a website's overall ranking performance. A lower average position signifies higher rankings in search engine results, indicating better visibility.
Monitoring this metric helps in assessing the impact of SEO efforts, identifying areas for improvement, and refining strategies to enhance the website's presence in search engine rankings.
Formula
Sum of Positions / Number of Keywords
Calculation example
If a website's pages rank at positions 2, 4, and 6 for three targeted keywords, the average position would be: (2 + 4 + 6) / 3 = 4
Affected metrics
Organic CTR
Affecting metrics
Number of "Need Improvement" URL Number of "Poor" URL Largest Contentful Paint (LCP) First Input Delay (FID) Interaction to Next Paint (INP) Cumulative Layout Shift (CLS) Number of "Good" URL Direct Traffic Domain Age Keywords Ranking Do-follow Backlinks
Connecting metrics
Standard Deviation of Average Position
Get free access to the biggest e-commerce knowledge base
Metrics maps, 1,000+ metrics, 800+ tactics, discussions with pros and much more
1. What is the current average position of the website's pages for targeted keywords, and how does this compare to competitors? 2. Are there specific keywords with consistently high or low average positions, and what on-page and off-page factors may be influencing these positions? 3. How has the average position changed over time, and are there notable events or campaigns associated with significant shifts? 4. What is the correlation between average position and conversion rates for e-commerce products or services? 5. Can the average position be improved through targeted content optimization or backlink-building strategies, and what potential impact can be expected?
Possible causes of worsening
n/a
Tactics to improve this metric
Explore in JetMetrics Lite or Ask professionals in the Community
JetMetrics – the easiest way from data to insights and actions
Our special early access prices are for a limited time only!
Early access plan
$49
$99
For whom?
Only for Shopify stores
What will I get?
Early access
Priority support
6-month discount
per month within 6 months then the price will depend on the monthly number of orders.
Now you need to pay only $49 for the first month to lock in that price for a 6 months.