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Average Position
from SEO
Metrics type
Units of measure
Less - better
Check frequency
The average position of a website's pages in the search engine results for the targeted keywords. A lower average position is desirable as it indicates higher rankings.
Why it is important
Average Position is essential for understanding a website's overall ranking performance. A lower average position signifies higher rankings in search engine results, indicating better visibility.

Monitoring this metric helps in assessing the impact of SEO efforts, identifying areas for improvement, and refining strategies to enhance the website's presence in search engine rankings.
Sum of Positions / Number of Keywords
Calculation example
If a website's pages rank at positions 2, 4, and 6 for three targeted keywords, the average position would be:
(2 + 4 + 6) / 3 = 4
Affected metrics
Organic CTR
Affecting metrics
Number of "Need Improvement" URL
Number of "Poor" URL
Largest Contentful Paint (LCP)
First Input Delay (FID)
Interaction to Next Paint (INP)
Cumulative Layout Shift (CLS)
Number of "Good" URL
Direct Traffic
Domain Age
Keywords Ranking
Do-follow Backlinks
Connecting metrics
Standard Deviation of Average Position

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Suggested slices for dashboards
by Search Intent
by SERP Features
by Content Length
by Page Load Speed
by Competitor Benchmarking
The revenue impact pathway
Available in JetMetrics Lite only
Questions to be Answered
1. What is the current average position of the website's pages for targeted keywords, and how does this compare to competitors?
2. Are there specific keywords with consistently high or low average positions, and what on-page and off-page factors may be influencing these positions?
3. How has the average position changed over time, and are there notable events or campaigns associated with significant shifts?
4. What is the correlation between average position and conversion rates for e-commerce products or services?
5. Can the average position be improved through targeted content optimization or backlink-building strategies, and what potential impact can be expected?
Possible causes of worsening
Tactics to improve this metric
Explore in JetMetrics Lite or Ask professionals in the Community
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