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Average Session Duration
from Activation
Metrics type
Units of measure
More - better
Check frequency
The average duration (in seconds) of users' sessions.
Why it is important
Monitoring the "Average Session Duration" is essential for e-commerce stores as it offers insights into user engagement and satisfaction levels on the website.

A lengthier average session duration suggests more meaningful interactions, guiding decisions on optimizing content, improving user experience, and implementing strategies to boost engagement for increased conversions and customer contentment.
Sum of all session durations / Number of Sessions
Calculation example
Suppose you want to calculate the Average Session Duration for E-commerce Store G during a specific month.
The sum of all session durations for the month is 500,000 seconds.
There were a total of 10,000 sessions during the same period.

Average Session Duration = Sum of all session durations / Number of Sessions
Average Session Duration = 500,000 seconds / 10,000 sessions
Average Session Duration = 50 seconds
Affected metrics
Bounce Rate
Affecting metrics
Connecting metrics

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Suggested slices for dashboards
by Traffic Source
by Product Category
by Audience Segment
by Seasonal or Event-Based Trends
by Conversion Funnel Stage
by Content Type
by Technical Performance
The revenue impact pathway
Available in JetMetrics Lite only
Questions to be Answered
1. How does the Average Session Duration correlate with the type of content users engage with during sessions, and how can content optimization impact this metric?
2. Are there specific entry points or landing pages that result in longer or shorter average session durations, and how can these entry points be enhanced or redesigned?
3. Can you identify any correlation between the Average Session Duration and the timing of promotional campaigns or limited-time offers?
4. How do user demographics, such as age or location, influence the Average Session Duration, and what strategies can be implemented to cater to diverse user preferences?
5. What is the impact of app stability and loading times on the Average Session Duration, and how can performance optimizations enhance the overall user experience?
6. How does the Average Session Duration differ between users who access the app through different devices, and how can responsive design improve this metric?
7. What role does personalization play in influencing the Average Session Duration, and how can personalized content recommendations be optimized for longer engagement?
Possible causes of worsening
Technical Issues
Frequent technical problems or slow loading times can frustrate users, leading to shorter session durations.

Irrelevant Content
If users find the content irrelevant or unengaging, they may spend less time in each session.

Explore more causes in full version of JetMetrics Lite
Tactics to improve this metric
Explore in JetMetrics Lite or Ask professionals in the Community
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