Do you track this metric? Just vote!
Average Volume
from SEO
Metrics type
Units of measure
More - better
Check frequency
In most keyword research tools, Average Volume represents the average number of searches for a specific keyword over the last 12 months. It serves as a valuable metric for understanding the consistent popularity and search demand for a particular term.
Why it is important
Average Volume is critical for gauging the potential impact of targeted keywords. This metric provides insights into the average search volume for the keywords a website is optimizing for.

Understanding the search volume helps prioritize keywords with higher potential reach, enabling the optimization of content for terms that align with user search behavior, ultimately driving more organic traffic to the site.
Sum of Monthly Search Volumes for the Keyword over the Last 12 Months / 12
Calculation example
Suppose a keyword, "Online Courses," has the following monthly search volumes over the last 12 months: 1200, 1300, 1100, 1500, 1400, 1300, 1200, 1100, 1000, 900, 1200, 1100.

Sum of Monthly Search Volumes = 13,500 (1200 + 1300 + 1100 + 1500 + 1400 + 1300 + 1200 + 1100 + 1000 + 900 + 1200 + 1100)

Average Volume = 13,500 / 12 = 1125
Affected metrics
Affecting metrics
Connecting metrics

Get free access to the biggest
e-commerce knowledge base

Metrics maps, 1,000+ metrics, 800+ tactics, discussions with pros and much more
Suggested slices for dashboards
by Search Volume Trend
by Seasonal Variation
by Geographic Demand
by User Demographics
by Market Trends
The revenue impact pathway
Available in JetMetrics Lite only
Questions to be Answered
1. What is the average search volume for the top-performing keywords in the e-commerce niche?
2. How does the average volume of keywords vary across different product categories or service offerings?
3. Are there specific keywords with declining search volumes, and what adjustments to the content or marketing strategy can help maintain visibility?
4. How does the average volume impact the prioritization of keywords for paid advertising campaigns?
5. What seasonal patterns exist in the average volume of keywords, and how can the e-commerce store adjust marketing strategies accordingly?
Possible causes of worsening
Tactics to improve this metric
Explore in JetMetrics Lite or Ask professionals in the Community
JetMetrics – the easiest way from data to insights
and actions
Our special early access prices are for a limited time only!
Early access plan
For whom?
Only for Shopify stores
What will I get?
Early access
Priority support
6-month discount
per month within 6 months then the price will depend on the monthly number of orders.
Now you need to pay only $49 for the first month to lock in that price for a 6 months.
Follow product updates