Do you track this metric? Just vote!
Avg. monthly searches
from Google Ads
Metrics type
Units of measure
More - better
Check frequency
The average number of times people have searched for a keyword and its close variants based on the month range as well as the location and Search Network settings you selected.

You can use this information to see how popular your keywords are during different times of the year. By default, the number of searches for the term (regardless of language) is averaged over a 12-month period.
Why it is important
Keywords with extremely high search volume (generally 10,000+ average monthly searches) are more difficult to compete for, with a higher suggested bid.

If you’re just starting your campaign, focusing on keywords with mid-level search volume may help you avoid spending too much of your budget on too few keywords.
Average number of searches per month
Calculation example
Keyword: 'Digital Marketing'
Total Searches over 12 months: 120,000
The calculation for Avg. Monthly Searches is straightforward:
Avg. Monthly Searches= 120,000/12
Avg. Monthly Searches = 10,000
Affected metrics
Affecting metrics
Negative keywords
Connecting metrics

Get free access to the biggest
e-commerce knowledge base

Metrics maps, 1,000+ metrics, 800+ tactics, discussions with pros and much more
Suggested slices for dashboards
by Seasonal or Event-Based
by Geographic
by Language-Specific
by Device Type
by Competitor Benchmarking
by Long-Tail vs. Short-Tail Terms
by Ad Schedule
The revenue impact pathway
Available in JetMetrics Lite only
Questions to be Answered
1. What is the range of Avg. Monthly Searches across different product categories in the e-commerce business, and are there any products with consistently high or low search volumes?
2. Is there a pattern in the seasonality of Avg. Monthly Searches, and are there any months or periods where certain keywords experience a significant increase or decrease in search volume?
3. How does the Avg. Monthly Searches data relate to the performance of ad campaigns, particularly in terms of click-through rates (CTR) and conversion rates?
4. Are there any keywords with high search volumes that also have high competition, and how does this affect the cost-effectiveness of bidding strategies for those keywords?
5. Are there any patterns in the relationship between Avg. Monthly Searches and the geographic locations of the target audience, providing insights into regional variations in keyword popularity?
6. What is the effect of changes in Avg. Monthly Searches on the Quality Score of relevant keywords, and how does this affect ad position and visibility?
7. How does the e-commerce company's product release or promotion schedule match up with fluctuations in Avg. Monthly Searches, and are there any opportunities to optimize advertising efforts around peak search times?
Possible causes of worsening
Tactics to improve this metric
Explore in JetMetrics Lite or Ask professionals in the Community
JetMetrics – the easiest way from data to insights
and actions
Our special early access prices are for a limited time only!
Early access plan
For whom?
Only for Shopify stores
What will I get?
Early access
Priority support
6-month discount
per month within 6 months then the price will depend on the monthly number of orders.
Now you need to pay only $49 for the first month to lock in that price for a 6 months.
Follow product updates