Do you track this metric? Just vote!
from SEO
Metrics type
Units of measure
More - better
Check frequency
The total number of external links pointing to a website. Backlinks are crucial for SEO, as they contribute to a website's authority and trustworthiness.
Why it is important
Backlinks are fundamental for SEO, serving as a measure of a website's authority and trustworthiness. A higher number of quality backlinks contributes to improved search engine rankings.

Tracking backlinks provides valuable information about a website's online reputation, helping in the development of effective link-building strategies to enhance authority, credibility, and overall SEO performance.
Number of Backlinks
Calculation example
If a website has links from three external websites:
Website A: 10 links
Website B: 5 links
Website C: 8 links

Total Backlinks = 10 + 5 + 8 = 23
Affected metrics
Affecting metrics
No-follow Backlinks
Do-follow Backlinks
Referring Domains
Connecting metrics
Backlinks List Growth Rate

Get free access to the biggest
e-commerce knowledge base

Metrics maps, 1,000+ metrics, 800+ tactics, discussions with pros and much more
Suggested slices for dashboards
by Source Authority
by Link Diversity
by Anchor Text Variation
by Competitor Backlink Analysis
by Link Building Campaigns
The revenue impact pathway
Available in JetMetrics Lite only
Questions to be Answered
1. What is the total number of backlinks pointing to the e-commerce website, and how does this compare to competitors in the industry?
2. Are there specific high-authority domains contributing a significant number of backlinks, and how can strategic partnerships be fostered to increase backlink quality?
3. How has the total number of backlinks changed over the past year, and what external factors may have influenced this change?
4. What is the distribution of backlinks across different landing pages or product categories, and how can this influence the overall site's authority?
5. What is the correlation between the number of backlinks and organic traffic, and how can a balance between quality and quantity be achieved in backlink-building efforts?
Possible causes of worsening
Tactics to improve this metric
Explore in JetMetrics Lite or Ask professionals in the Community
JetMetrics – the easiest way from data to insights
and actions
Our special early access prices are for a limited time only!
Early access plan
For whom?
Only for Shopify stores
What will I get?
Early access
Priority support
6-month discount
per month within 6 months then the price will depend on the monthly number of orders.
Now you need to pay only $49 for the first month to lock in that price for a 6 months.
Follow product updates