The total number of external links pointing to a website. Backlinks are crucial for SEO, as they contribute to a website's authority and trustworthiness.
Why it is important
Backlinks are fundamental for SEO, serving as a measure of a website's authority and trustworthiness. A higher number of quality backlinks contributes to improved search engine rankings.
Tracking backlinks provides valuable information about a website's online reputation, helping in the development of effective link-building strategies to enhance authority, credibility, and overall SEO performance.
Formula
Number of Backlinks
Calculation example
If a website has links from three external websites: Website A: 10 links Website B: 5 links Website C: 8 links
1. What is the total number of backlinks pointing to the e-commerce website, and how does this compare to competitors in the industry? 2. Are there specific high-authority domains contributing a significant number of backlinks, and how can strategic partnerships be fostered to increase backlink quality? 3. How has the total number of backlinks changed over the past year, and what external factors may have influenced this change? 4. What is the distribution of backlinks across different landing pages or product categories, and how can this influence the overall site's authority? 5. What is the correlation between the number of backlinks and organic traffic, and how can a balance between quality and quantity be achieved in backlink-building efforts?
Possible causes of worsening
n/a
Tactics to improve this metric
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