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Cart Abandonment Rate
from Checkout Process
Metrics type
Units of measure
Percent / Ratio
Less - better
Check frequency
The percentage of initiated carts that were abandoned without completing a purchase, indicating the effectiveness of the checkout process.
Why it is important
Monitoring this rate provides insights into the percentage of initiated carts that were abandoned without completing a purchase.

Businesses can use this information to identify friction points in the checkout journey and implement strategies to reduce cart abandonment, ultimately improving conversion rates.
(Number of abandoned carts) / (Number of initiated carts) * 100
Calculation example
If 200 users initiate the cart and only 120 complete the purchase, the cart abandonment rate would be (200 - 120) / 200 * 100 = 40%.
Affected metrics
Abandoned Carts
Affecting metrics
Share of Checkouts with Promo Code
Average Discount by Promo Code
Required form Fields
Connecting metrics
Mobile Abandonment Gap (MAG)

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Suggested slices for dashboards
by User Segmentation
by Device Comparison
by Time-Based Analysis
by Product Category
by Geographic Location
The revenue impact pathway
Available in JetMetrics Lite only
Questions to be Answered
1. What are the primary reasons customers abandon their carts?
2. How does the Cart Abandonment Rate vary across product categories?
3. Are there specific pages in the checkout process where abandonment is more common?
4. How does the Cart Abandonment Rate change during promotional periods?
5. Is there a correlation between cart abandonment and shipping costs?
6. What strategies can be implemented to reduce the Cart Abandonment Rate?
7. How does the Cart Abandonment Rate differ between new and returning customers?
Possible causes of worsening
Tactics to improve this metric
Explore in JetMetrics Lite or Ask professionals in the Community
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