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Cart Abandonment Rate
from Checkout Process
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  • Metrics type
    Result
  • Units of measure
    Percent / Ratio
  • Direction
    Less - better
  • Check frequency
    Daily
  • Description
    The percentage of initiated carts that were abandoned without completing a purchase, indicating the effectiveness of the checkout process.
  • Why it is important
    Monitoring this rate provides insights into the percentage of initiated carts that were abandoned without completing a purchase.

    Businesses can use this information to identify friction points in the checkout journey and implement strategies to reduce cart abandonment, ultimately improving conversion rates.
  • Formula
    (Number of abandoned carts) / (Number of initiated carts) * 100
  • Calculation example
    If 200 users initiate the cart and only 120 complete the purchase, the cart abandonment rate would be (200 - 120) / 200 * 100 = 40%.
  • Affected metrics
    Abandoned Carts
  • Affecting metrics
    Share of Checkouts with Promo Code
    Average Discount by Promo Code
    Required form Fields
  • Connecting metrics
    Mobile Abandonment Gap (MAG)

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  • Suggested slices for dashboards
    by User Segmentation
    by Device Comparison
    by Time-Based Analysis
    by Product Category
    by Geographic Location
  • The revenue impact pathway
    Available in JetMetrics Lite only
  • Questions to be Answered
    1. What are the primary reasons customers abandon their carts?
    2. How does the Cart Abandonment Rate vary across product categories?
    3. Are there specific pages in the checkout process where abandonment is more common?
    4. How does the Cart Abandonment Rate change during promotional periods?
    5. Is there a correlation between cart abandonment and shipping costs?
    6. What strategies can be implemented to reduce the Cart Abandonment Rate?
    7. How does the Cart Abandonment Rate differ between new and returning customers?
  • Possible causes of worsening
    n/a
  • Tactics to improve this metric
    Explore in JetMetrics Lite or Ask professionals in the Community
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