1. What are the most common entry points for users into the checkout process? 2. How do Checkouts vary based on the source of traffic (organic, paid, referral)? 3. Are there product categories with higher or lower Checkouts? 4. How does the checkout frequency change during holiday seasons? 5. What role do product recommendations play in driving users to initiate Checkouts? 6. Are there differences in Checkouts between desktop and mobile users? 7. How does the effectiveness of marketing campaigns impact the number of Checkouts?
Possible causes of worsening
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