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Checkouts
from Checkout Process
Metrics type
Result
Units of measure
Quantitative
Direction
More - better
Check frequency
Weekly
Description
The number of times users started the checkout process.
Why it is important
The number of checkouts initiated by users is crucial for evaluating user interest in completing transactions.
Tracking checkouts provides insights into user behavior and allows businesses to optimize their checkout strategies for increased conversions.
Tracking checkouts provides insights into user behavior and allows businesses to optimize their checkout strategies for increased conversions.
Formula
Count of initiated checkouts
Calculation example
If there are 100 initiated checkouts, the number of checkouts is 100.
Affected metrics
User Logged in
Affecting metrics
Checkout Engagement
Cart Views
Cart Views
Connecting metrics
Items Checked Out
Checkout Conversion
Checkout Conversion
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Suggested slices for dashboards
by User Segmentation
by Device Comparison
by Time-Based Analysis
by Product Category
by Geographic Location
by Device Comparison
by Time-Based Analysis
by Product Category
by Geographic Location
The revenue impact pathway
Available in JetMetrics Lite only
Questions to be Answered
1. What are the most common entry points for users into the checkout process?
2. How do Checkouts vary based on the source of traffic (organic, paid, referral)?
3. Are there product categories with higher or lower Checkouts?
4. How does the checkout frequency change during holiday seasons?
5. What role do product recommendations play in driving users to initiate Checkouts?
6. Are there differences in Checkouts between desktop and mobile users?
7. How does the effectiveness of marketing campaigns impact the number of Checkouts?
2. How do Checkouts vary based on the source of traffic (organic, paid, referral)?
3. Are there product categories with higher or lower Checkouts?
4. How does the checkout frequency change during holiday seasons?
5. What role do product recommendations play in driving users to initiate Checkouts?
6. Are there differences in Checkouts between desktop and mobile users?
7. How does the effectiveness of marketing campaigns impact the number of Checkouts?
Possible causes of worsening
n/a
Tactics to improve this metric
Explore in JetMetrics Lite or Ask professionals in the Community
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