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from Email Marketing
Metrics type
Units of measure
More - better
Check frequency
The number of recipients who clicked any tracked link.
Why it is important
Clicked represents direct engagement with email content. Identifying the number of recipients who interacted provides insights into the appeal of the message.

This metric aids in understanding the effectiveness of specific elements, allowing marketers to tailor future campaigns for increased click-through rates and better user engagement.
Number of Recipients who clicked any tracked link
Calculation example
Imagine you sent emails to 1,000 recipients, and 80 of them clicked on any tracked link.

The Clicked metric would be 80
Affected metrics
Total Clicks
Total Traffic from Email
Affecting metrics
CTOR (Click through Open Rate)
Connecting metrics
Click Rate
Email List Health Score

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Suggested slices for dashboards
by Clicked Links Type
by Demographic Segment
by Time Since Last Interaction
by Email Frequency
by Social Media Integration
The revenue impact pathway
Available in JetMetrics Lite only
Questions to be Answered
1. What proportion of recipients who opened an email typically go on to click a link?
2. How do the types of links (e.g., CTA buttons, hyperlinks) impact the clicked metric?
3. Are there specific content elements that tend to generate more clicks from recipients?
4. How can user segmentation be leveraged to improve the clicked metric in email campaigns?
5. What is the relationship between the clicked metric and overall engagement metrics?
6. How does the placement of clickable elements within an email influence the clicked metric?
7. Are there trends in clicked metrics for different devices (desktop, mobile)?
Possible causes of worsening
Tactics to improve this metric
Explore in JetMetrics Lite or Ask professionals in the Community
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