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Clicks (All)
from Facebook
Metrics type
Units of measure
More - better
Check frequency
The number of clicks, taps or swipes on your ads.The metric counts multiple types of clicks, taps or swipes on your ad, including certain types of interactions with the ad container, links to other destinations, and links to expanded ad experiences. It can include:
Why it is important
It provides insights into the ad's effectiveness in driving user engagement and can help advertisers understand the quality of their ad content, audience targeting, and ad placement. This information is valuable for optimizing ad campaigns and improving the return on ad spend by focusing on the most effective ad elements and strategies.
The number of multiple types of clicks
Calculation example
200 users clicked directly on the link in your ad that leads to your website.
50 users clicked on the 'See More' button to expand the ad and view additional content.
30 users tapped on the ad to view a photo gallery.
20 users clicked on your Facebook Page name or profile picture.
10 users clicked on the ad's call-to-action button, which led to a different destination on your website.
5 users tapped to play a video within the ad.
To calculate the 'Clicks (All)' metric, you add up all these various types of clicks:

'Clicks (All)' = 200 (link clicks) + 50 (See More clicks) + 30 (photo gallery taps) + 20 (Page name/profile picture clicks) + 10 (CTA button clicks) + 5 (video taps)

'Clicks (All)' = 315
Affected metrics
Meta Purchases
Meta Leads
Affecting metrics
Link Clicks
Phone Number Clicks
Get Directions Clicks
Instant Experience Outbound Clicks
Instant Experience Clicks to Open
CTR (All)
Video Plays
Unique Clicks (All)
Connecting metrics
Clicks per Account
CPC (All)

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Suggested slices for dashboards
by Overall Campaign
by Ad Set
by Individual Ad
by Ad Format
by Campaign Objective
by Audience Segment
by Geographic
by Time Period
by Device Type
by Ad Placement
The revenue impact pathway
Available in JetMetrics Lite only
Questions to be Answered
1. What is the breakdown of click types within the 'Clicks (All)' metric (e.g., link clicks, call-to-action button clicks, clicks on the ad's headline or description)? Are there any clicks that are particularly common or successful?
2. How does the 'Clicks (All)' metric relate to conversion metrics (e.g., purchases, sign-ups, lead generation)? Can we measure the effect of these clicks on actual business results?
3. Can we divide the data to determine if certain audience demographics or interests are more likely to generate clicks? Are there any particular audience segments that should be prioritized for targeting?
4. What is the click-through rate (CTR) associated with 'Clicks (All)' and how does it differ across different ad campaigns, ad sets, or ads? Are there any particular creatives or targeting strategies that yield higher CTR?
5. Are there any seasonal or time-specific patterns in the 'Clicks (All)' metric? Does the metric experience changes on certain days or during certain times of the year?
6. How do different ad placements (e.g., in-feed, Stories, right column) affect the 'Clicks (All)' metric, and can we optimize ad placement for better engagement and clicks?
7. Can we calculate the cost per click (CPC) for various campaigns, ad sets, or ads to identify which ones are the most cost-effective in generating clicks?
Possible causes of worsening
Tactics to improve this metric
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