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Confirmed Opt-ins
from Email Marketing
Metrics type
Units of measure
More - better
Check frequency
Confirmed opt-in means that someone has to take an extra step to get on email list (double opt-in). After they initially sign up, they'll get an email asking them to confirm their subscription by clicking a link.

This helps make sure that the people actually want to be there, and it can improve email deliverability and engagement down the line.
Why it is important
Confirmed Opt-ins ensure a qualified and engaged subscriber base. By requiring confirmation, marketers filter out disinterested or mistyped email addresses.

This metric contributes to improved deliverability, list quality, and subscriber engagement. It also helps build trust, ensuring that emails reach an audience genuinely interested in the content.
Number of Confirmed Opt-ins
Calculation example
After sending out confirmation emails to 500 subscribers, 400 of them confirmed their opt-ins.

The Confirmed Opt-ins would be 400.
Affected metrics
Affecting metrics
Opt-in Rate
Connecting metrics

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Suggested slices for dashboards
by Sign-up Source
by Time Since Initial Sign-up
by Confirmation Email Content
by Offer or Incentive
by Device Type
The revenue impact pathway
Available in JetMetrics Lite only
Questions to be Answered
1. How does the confirmed opt-ins metric impact the overall quality of the email subscriber list?
2. What is the relationship between confirmed opt-ins and subsequent engagement levels?
3. How can the double opt-in process influence the confirmed opt-ins metric?
4. Are there differences in confirmed opt-ins based on the source of the subscriber (e.g., website, event)?
5. How does the timing and frequency of confirmation emails impact the confirmed opt-ins rate?
6. Can the confirmed opt-ins metric be used as an indicator of the effectiveness of lead generation strategies?
7. What measures can be implemented to encourage more subscribers to complete the confirmed opt-in process?
Possible causes of worsening
Tactics to improve this metric
Explore in JetMetrics Lite or Ask professionals in the Community
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