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CR
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CR
Website conversion rate
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Description
The percentage of website visitors who buy something on the site
Formula
= Paid orders / Total website traffic
Unit
Percentage
Source
Google Analytics, CMS
Priority
High
Affects to
Orders
Affects on targets
Increase customer acquisition
Increase marketing effectiveness
Increase sales volume
Breaking down by
Source
Campaign
Audience
Region
Landing Page
Perspective
Internal
Time Horizon
Forward-looking
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