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Conversion to Registration
from Activation
Metrics type
Units of measure
Percent / Ratio
More - better
Check frequency
The percentage of users who completed the registration process relative to the total number of users.
Why it is important
This metric helps businesses understand user engagement levels and can guide decisions related to optimizing the registration experience, implementing targeted marketing campaigns, and improving overall user acquisition strategies to increase the conversion of visitors into registered users.
(Registrations / Total Users) * 100
Calculation example
Suppose E-commerce Store L had the following data during a specific period:
The e-commerce platform had a total of 15,000 users.
The registration process was completed by 750 users.

Conversion to Registration = (Registrations / Total Users) × 100
Conversion to Registration = (750 / 15,000) × 100
Conversion to Registration = 5%
Affected metrics
Affecting metrics
Connecting metrics

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Suggested slices for dashboards
by Demographic Segment
by Device Type
by Traffic Source
by Referral Source
by Time-of-Day and Day-of-Week
by Seasonal or Event-Based Trends
by Campaign Type
by Language Preference
by Customer Support Interaction
by Platform
by Promotional Events
by Loyalty Program Level
The revenue impact pathway
Available in JetMetrics Lite only
Questions to be Answered
1. How does the Conversion to Registration metric vary between different user demographics, and what strategies can be implemented to improve registration rates for specific segments?
2. Are there specific onboarding processes or tutorials that consistently lead to higher or lower conversion rates to registration, and how can onboarding be optimized accordingly?
3. Can you identify any correlation between changes in the registration process and fluctuations in the Conversion to Registration metric?
4. How does the Conversion to Registration differ between users accessing the app through different devices, and what responsive design improvements can be made for better conversion rates?
5. What impact do limited-time promotions or exclusive offers have on the Conversion to Registration, and how can these promotions be optimized for higher registration rates?
6. How does the Conversion to Registration correlate with user satisfaction scores, and what improvements can be made based on user feedback to enhance the registration experience?
7. What role does the simplicity and clarity of the registration process play in influencing the Conversion to Registration, and how can the process be streamlined for better conversions?
Possible causes of worsening
Lengthy or Complicated Registration Process
A complex or time-consuming registration process may lead to user abandonment, reducing the overall conversion rate.

Lack of Incentives for Registration
Users may be less inclined to complete the registration process if there are no clear incentives or benefits offered.

Explore more causes in full version of JetMetrics Lite
Tactics to improve this metric
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