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Conversion window
from Google Ads
Metrics type
Units of measure
Less - better
Check frequency
Monthly Check
The number of days after an ad interaction (such as an ad click or video view) during which a conversion will be recorded.
Why it is important
A shorter conversion window will reduce the number of conversions your account records for this conversion action.
The number of days you set manually
Calculation example
If you pick 30 days, then conversions that happen within 30 days after an ad interaction are tracked.
Affected metrics
Affecting metrics
Connecting metrics

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Suggested slices for dashboards
by Campaign Duration
by Product Category
by Keyword-Level
by Device Type
by Geographic
by Time-of-Day and Day-of-Week
The revenue impact pathway
Available in JetMetrics Lite only
Questions to be Answered
1. How does changing the Conversion Window duration affect the number of conversions for different products or product categories in an e-commerce business, and are there ideal window durations for certain types of products?
2. Are there trends in the Conversion Window based on the type of device used by users (desktop, mobile, tablet), and can window durations be adjusted to match user behavior on different devices?
3. Is there a correlation between the length of the Conversion Window and the level of user engagement with ad content, and can changes to the window duration improve the capture of conversions from highly engaged users?
4. Are there particular marketing channels or campaigns where a longer or shorter Conversion Window is more effective, and can insights be gained to customize window durations based on the performance of different channels?
5. How does the geographic location of users affect the optimal Conversion Window duration, and are there regional differences in user behavior that should be taken into account when setting conversion windows?
6. Can patterns be identified in the impact of seasonality or special events on the optimal Conversion Window duration, providing insights into how external factors influence the timing of conversions within the e-commerce business?
7. What role does the type of conversion action play in determining the ideal Conversion Window, and are there specific actions (e.g., purchase, sign-up) that benefit from longer or shorter windows for accurate tracking?
Possible causes of worsening
Tactics to improve this metric
Explore in JetMetrics Lite or Ask professionals in the Community
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