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CPO
Cost per Order
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Description
Cost per order, also called cost per purchase, is the cost of internet advertising divided by the number of orders
Formula
= Marketing Costs / Total Paid orders
Unit
Currency
Source
Ad Account, Google Analytics, CMS
Priority
High
Affects to
Orders
Affects on targets
Increase customer acquisition
Increase marketing effectiveness
Breaking down by
Source
Campaign
Audience
Region
Landing Page
Perspective
Internal
Time Horizon
Backward-looking
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