CPO
Cost per Order
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Description
Cost per order, also called cost per purchase, is the cost of internet advertising divided by the number of orders
Formula
= Marketing Costs / Total Paid orders
Unit
Currency
Source
Ad Account, Google Analytics, CMS
Priority
High
Affects to
Affects on targets
  • Increase customer acquisition
  • Increase marketing effectiveness
Breaking down by
  • Source
  • Campaign
  • Audience
  • Region
  • Landing Page
Perspective
Internal
Time Horizon
Backward-looking
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