Do you track this metric? Just vote!
Cost per Unique Click (All)
from Facebook
Metrics type
Diagnostic
Units of measure
Money
Direction
Less - better
Check frequency
Weekly
Description
The average cost for each unique click (all). This metric is estimated.
Why it is important
It helps advertisers evaluate the cost-efficiency of driving unique clicks to their content, including website visits, app installations, and other desired actions.
It provides insights into the cost associated with reaching individual users and can guide decisions about ad targeting, content relevance, and budget allocation. This metric allows advertisers to optimize their campaigns for better click-through rates and return on investment.
It provides insights into the cost associated with reaching individual users and can guide decisions about ad targeting, content relevance, and budget allocation. This metric allows advertisers to optimize their campaigns for better click-through rates and return on investment.
Formula
The amount spent / Unique clicks (all)
Calculation example
Suppose you've been running a Facebook ad campaign to promote your website, and you've spent a total of $400 on this campaign. During the campaign, your ad generated 800 unique clicks, which represent the total number of unique individuals who clicked on your ad.
Cost per Unique Click (All) = Amount Spent / Unique Clicks (All)
Cost per Unique Click (All) = $400 / 800
Cost per Unique Click (All) = $0.50
Cost per Unique Click (All) = Amount Spent / Unique Clicks (All)
Cost per Unique Click (All) = $400 / 800
Cost per Unique Click (All) = $0.50
Affected metrics
n/a
Affecting metrics
n/a
Connecting metrics
Unique Clicks (All)
Get free access to the biggest
e-commerce knowledge base
Metrics maps, 1,000+ metrics, 800+ tactics, discussions with pros and much more
Suggested slices for dashboards
by Overall Campaign
by Ad Set
by Individual Ad
by Campaign Objective
by Audience Segment
by Geographic
by Time Period
by Device Type
by Ad Placement
by Ad Set
by Individual Ad
by Campaign Objective
by Audience Segment
by Geographic
by Time Period
by Device Type
by Ad Placement
The revenue impact pathway
Available in JetMetrics Lite only
Questions to be Answered
1. What is the difference in 'Cost per Unique Click (All)' between various ad campaigns, ad sets, or individual ads? Are there any campaigns or ad sets that are more cost-effective in generating unique clicks?
2. Is there a connection between 'Cost per Unique Click (All)' and conversion metrics (e.g., purchases, sign-ups, lead generation)? Does the number of unique clicks have an effect on actual business outcomes?
3. How has the 'Cost per Unique Click (All)' metric changed over time? Are there certain days, weeks, or months when generating unique clicks is more or less expensive?
4. Can you divide the data to determine if certain audience demographics, interests, or locations lead to lower 'Cost per Unique Click (All)'? How can this data be used to inform your targeting strategies?
5. What is the impact of ad creative, messaging, or content type on the 'Cost per Unique Click (All)' metric? Are there any ad elements that encourage more cost-effective unique clicks?
6. Are there any seasonal or time-specific patterns in the 'Cost per Unique Click (All)' metric? Does the cost vary on particular days or during certain times of the year?
7. Can you compare the 'Cost per Unique Click (All)' metric across different ad placements on Facebook (e.g., in-feed, Stories, right column) to identify which placements are the most cost-effective for generating unique clicks?
2. Is there a connection between 'Cost per Unique Click (All)' and conversion metrics (e.g., purchases, sign-ups, lead generation)? Does the number of unique clicks have an effect on actual business outcomes?
3. How has the 'Cost per Unique Click (All)' metric changed over time? Are there certain days, weeks, or months when generating unique clicks is more or less expensive?
4. Can you divide the data to determine if certain audience demographics, interests, or locations lead to lower 'Cost per Unique Click (All)'? How can this data be used to inform your targeting strategies?
5. What is the impact of ad creative, messaging, or content type on the 'Cost per Unique Click (All)' metric? Are there any ad elements that encourage more cost-effective unique clicks?
6. Are there any seasonal or time-specific patterns in the 'Cost per Unique Click (All)' metric? Does the cost vary on particular days or during certain times of the year?
7. Can you compare the 'Cost per Unique Click (All)' metric across different ad placements on Facebook (e.g., in-feed, Stories, right column) to identify which placements are the most cost-effective for generating unique clicks?
Possible causes of worsening
n/a
Tactics to improve this metric
Explore in JetMetrics Lite or Ask professionals in the Community
JetMetrics – the easiest way from data to insights
and actions
and actions
Our special early access prices are for a limited time only!
Early access plan
$49
$99
For whom?
Only for Shopify stores
What will I get?
Early access
Priority support
6-month discount
per month within 6 months then the price will depend on the monthly number of orders.
Now you need to pay only $49 for the first month to lock in that price for a 6 months.
month
Follow product updates
Fill out the form
By clicking the button you agree to our Privacy Policy