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Cost per User
from Activation
Metrics type
Units of measure
Less - better
Check frequency
The cost incurred for acquiring each user.
Why it is important
Tracking the "Cost per User" metric is essential for e-commerce stores as it provides insights into the efficiency and affordability of user acquisition strategies.

By understanding the cost incurred for acquiring each user, businesses can evaluate the return on investment for their marketing efforts, optimize campaigns to attract users at a reasonable cost, and make informed decisions about resource allocation for future user acquisition initiatives.
Marketing Costs / Number of Users
Calculation example
Suppose an e-commerce store invested a total of $15,000 in a user acquisition campaign. During the campaign, they successfully acquired 2,500 new users.

Cost per User = Marketing Costs / Number of Users
Cost per User = $15,000 / 2,500
Cost per User = $6.00
Affected metrics
Affecting metrics
Connecting metrics
Total Users
Marketing Costs

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Suggested slices for dashboards
by Campaign or Ad Group
by Demographic Segment
by Device Type
by Geo
by Time-of-Day and Day-of-Week
by Keyword Effectiveness
by Ad Network
by Ad Creative
by Conversion Funnel Stage
by Seasonal or Event-Based Trends
by Influencer Marketing Effectiveness
by Loyalty Program Level
by Organic vs. Paid
by Retention-Driven
The revenue impact pathway
Available in JetMetrics Lite only
Questions to be Answered
1. How does the Cost per User vary between different user acquisition channels, and which channels contribute most to cost-effective user acquisition?
2. Are there specific demographics or user segments that have higher or lower costs per user acquisition, and how can targeted marketing be adjusted based on these insights?
3. Can you identify any correlation between changes in the app description or promotional materials and fluctuations in the Cost per User?
4. How does the Cost per User differ between users who have completed the activation process and those who haven't, and what strategies can be tailored accordingly?
5. What is the impact of changes in ad creatives or messaging on the Cost per User, and how can these materials be optimized for more cost-effective user acquisition?
6. How do user ratings and reviews influence the Cost per User, and how can positive user sentiments be leveraged for more cost-effective user acquisition?
7. What role does the overall app rating and reputation play in influencing the Cost per User, and how can improvements in these areas contribute to more cost-effective acquisition?
Possible causes of worsening
Tactics to improve this metric
Explore in JetMetrics Lite or Ask professionals in the Community
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