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Cost-per-view (CPV)
from Google Ads
Metrics type
Diagnostic
Units of measure
Money
Direction
Less - better
Check frequency
Weekly
Description
A bidding method for video campaigns where you pay for a view. A view is counted when a viewer watches 30 seconds of your video ad (or the duration if it's shorter than 30 seconds) or interacts with the ad, whichever comes first.
Video interactions include clicks on the call-to-action overlays (CTAs), cards, and companion banners. You set CPV bids to tell Google the maximum amount you're willing to pay for each view.
Video interactions include clicks on the call-to-action overlays (CTAs), cards, and companion banners. You set CPV bids to tell Google the maximum amount you're willing to pay for each view.
Why it is important
The information about Tracking the Cost-per-View (CPV) metric is crucial for assessing the efficiency of video campaigns, optimizing bid strategies, and making informed decisions on budget allocations to ensure cost-effective advertising and maximize the impact of video content.
Formula
Total cost of impressions / Total number of video views
Calculation example
Let's say you are running a Google Ads video campaign, and the total cost incurred for video impressions is $200. During the same period, your video ads received a total of 1,000 views (where a view is counted when a viewer watches 30 seconds of the video ad).
CPV = Total Cost of Impressions/Total Number of Video Views
CPV = 200/1,000
CPV = 0.20
CPV = Total Cost of Impressions/Total Number of Video Views
CPV = 200/1,000
CPV = 0.20
Affected metrics
n/a
Affecting metrics
n/a
Connecting metrics
Net cost
Google Ads video views
Google Ads video views
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Suggested slices for dashboards
by Campaign or Ad Group
by Ad Format
by Audience Segment
by Ad Placement
by Geographic
by Device Type
by Time-of-Day and Day-of-Week
by Ad Format
by Audience Segment
by Ad Placement
by Geographic
by Device Type
by Time-of-Day and Day-of-Week
The revenue impact pathway
Available in JetMetrics Lite only
Questions to be Answered
1. How does the Cost-per-View (CPV) vary across different video ad formats, and are there particular formats that offer more cost-effective views for the e-commerce company?
2. Can the effectiveness of different targeting options, such as demographics or interests, be evaluated based on variations in CPV, providing insights into the optimal audience segments for cost-efficient video views?
3. What is the relationship between the length of the video ad and CPV, and are there possibilities to optimize video content duration for better cost efficiency?
4. How do changes in bidding strategies, such as adjusting CPV bids, affect the overall performance of video campaigns, and are there optimal bid levels that balance cost and view quality?
5. Does seasonality or specific events influence CPV, and are there patterns that can inform adjustments to video advertising strategies during peak seasons or promotional periods?
6. How does engagement with different interactive elements, such as call-to-action overlays (CTAs), cards, and companion banners, affect CPV, providing insights into the role of interactive features in cost-efficient video views?
7. Are there specific channels or placements within the Google Ads network that result in higher or lower CPV, guiding decisions on where to allocate budget for better cost efficiency in video advertising?
2. Can the effectiveness of different targeting options, such as demographics or interests, be evaluated based on variations in CPV, providing insights into the optimal audience segments for cost-efficient video views?
3. What is the relationship between the length of the video ad and CPV, and are there possibilities to optimize video content duration for better cost efficiency?
4. How do changes in bidding strategies, such as adjusting CPV bids, affect the overall performance of video campaigns, and are there optimal bid levels that balance cost and view quality?
5. Does seasonality or specific events influence CPV, and are there patterns that can inform adjustments to video advertising strategies during peak seasons or promotional periods?
6. How does engagement with different interactive elements, such as call-to-action overlays (CTAs), cards, and companion banners, affect CPV, providing insights into the role of interactive features in cost-efficient video views?
7. Are there specific channels or placements within the Google Ads network that result in higher or lower CPV, guiding decisions on where to allocate budget for better cost efficiency in video advertising?
Possible causes of worsening
n/a
Tactics to improve this metric
Explore in JetMetrics Lite or Ask professionals in the Community
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