The number of issues affecting the visibility and coverage of a website's content in search engine results, including crawl errors, indexation problems, and other technical issues.
Why it is important
Coverage Issues provide insights into technical aspects affecting a website's visibility in search engine results. Monitoring this metric helps in identifying and resolving crawl errors, indexation problems, and other technical issues that may hinder content visibility.
Addressing coverage issues ensures that search engines can effectively index and display a website's content, contributing to improved organic search performance.
Formula
Number of Coverage Issues
Calculation example
If a website has 5 crawl errors, 3 indexation problems, and 2 other technical issues, the total number of coverage issues would be: 5 + 3 + 2 = 10
1. How many coverage issues affecting visibility and indexation are currently present on the e-commerce website, and what is the severity of these issues? 2. Are there specific types of coverage issues, such as crawl errors or indexation problems, that are more prevalent, and how can these be systematically addressed? 3. How quickly are coverage issues typically resolved once identified, and what measures are in place to prevent recurring issues? 4. What is the impact of coverage issues on organic traffic, search rankings, and overall user experience? 5. Can proactive monitoring and resolution of coverage issues lead to improvements in search engine visibility and the overall health of the e-commerce website?
Possible causes of worsening
Indexation Problems Frequent website updates and technical audits are crucial to identify and fix any indexation problems promptly.
Server Downtime Consistent monitoring of server performance helps minimize downtime and prevent issues that could affect crawlability.