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CPC (All)
from Facebook
Metrics type
Units of measure
Less - better
Check frequency
The average cost for each click (all).
Why it is important
It measures the average cost for all types of clicks on your ad, such as website visits, engagement actions, and more. It provides insights into the overall cost-effectiveness of your ad campaigns in driving user actions.

By monitoring this metric, advertisers can make informed decisions about ad content, targeting, and budget allocation to optimize their campaigns for better click-through rates and overall ROI.
The total amount spent / Clicks (all)
Calculation example
Suppose you've been running a Facebook ad campaign, and you've spent a total of $500 on this campaign. During the campaign, your ad generated a total of 1,000 clicks, including various types of clicks like link clicks, 'See More' clicks, likes on the ad, and more.

CPC (All) = Total Amount Spent / Clicks (All)

CPC (All) = $500 / 1,000 clicks

CPC (All) = $0.50 per click
Affected metrics
Affecting metrics
Connecting metrics
Clicks (All)

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Suggested slices for dashboards
by Overall Campaign
by Ad Set
by Individual Ad
by Campaign Objective
by Audience Segment
by Geographic
by Time Period
by Device Type
by Ad Placement
The revenue impact pathway
Available in JetMetrics Lite only
Questions to be Answered
1. What is the variation of 'CPC (All)' across different ad campaigns, ad sets, or individual ads? Are there any campaigns or ads that have lower CPC (All) values, and what tactics make them more cost-efficient?
2. Is there a link between 'CPC (All)' and conversion metrics (e.g., purchases, sign-ups, lead generation)? Is there a connection between click costs and actual business results?
3. What is the trend of 'CPC (All)' over time? Are there any particular days, weeks, or months when click costs are notably higher or lower, and how can you adjust your budget allocation accordingly?
4. Can you divide the data to determine if certain audience demographics, interests, or locations lead to lower CPC (All)? How can this information inform your targeting strategies?
5. How does the ad creative, messaging, or content type affect the 'CPC (All)' metric? Are there any ad elements that encourage more cost-effective clicks?
6. Are there seasonal or time-specific patterns in the 'CPC (All)' metric? Does the cost per click differ on certain days or during certain times of the year, and how can you modify your ad strategy accordingly?
7. Can you compare the 'CPC (All)' metric across different ad placements on Facebook (e.g., in-feed, Stories, right column) to identify which placements are the most cost-effective for generating clicks?
Possible causes of worsening
Tactics to improve this metric
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