Do you track this metric? Just vote!
CPC (All)
from Facebook
Metrics type
Diagnostic
Units of measure
Money
Direction
Less - better
Check frequency
Daily
Description
The average cost for each click (all).
Why it is important
It measures the average cost for all types of clicks on your ad, such as website visits, engagement actions, and more. It provides insights into the overall cost-effectiveness of your ad campaigns in driving user actions.
By monitoring this metric, advertisers can make informed decisions about ad content, targeting, and budget allocation to optimize their campaigns for better click-through rates and overall ROI.
By monitoring this metric, advertisers can make informed decisions about ad content, targeting, and budget allocation to optimize their campaigns for better click-through rates and overall ROI.
Formula
The total amount spent / Clicks (all)
Calculation example
Suppose you've been running a Facebook ad campaign, and you've spent a total of $500 on this campaign. During the campaign, your ad generated a total of 1,000 clicks, including various types of clicks like link clicks, 'See More' clicks, likes on the ad, and more.
CPC (All) = Total Amount Spent / Clicks (All)
CPC (All) = $500 / 1,000 clicks
CPC (All) = $0.50 per click
CPC (All) = Total Amount Spent / Clicks (All)
CPC (All) = $500 / 1,000 clicks
CPC (All) = $0.50 per click
Affected metrics
n/a
Affecting metrics
n/a
Connecting metrics
Clicks (All)
Get free access to the biggest
e-commerce knowledge base
Metrics maps, 1,000+ metrics, 800+ tactics, discussions with pros and much more
Suggested slices for dashboards
by Overall Campaign
by Ad Set
by Individual Ad
by Campaign Objective
by Audience Segment
by Geographic
by Time Period
by Device Type
by Ad Placement
by Ad Set
by Individual Ad
by Campaign Objective
by Audience Segment
by Geographic
by Time Period
by Device Type
by Ad Placement
The revenue impact pathway
Available in JetMetrics Lite only
Questions to be Answered
1. What is the variation of 'CPC (All)' across different ad campaigns, ad sets, or individual ads? Are there any campaigns or ads that have lower CPC (All) values, and what tactics make them more cost-efficient?
2. Is there a link between 'CPC (All)' and conversion metrics (e.g., purchases, sign-ups, lead generation)? Is there a connection between click costs and actual business results?
3. What is the trend of 'CPC (All)' over time? Are there any particular days, weeks, or months when click costs are notably higher or lower, and how can you adjust your budget allocation accordingly?
4. Can you divide the data to determine if certain audience demographics, interests, or locations lead to lower CPC (All)? How can this information inform your targeting strategies?
5. How does the ad creative, messaging, or content type affect the 'CPC (All)' metric? Are there any ad elements that encourage more cost-effective clicks?
6. Are there seasonal or time-specific patterns in the 'CPC (All)' metric? Does the cost per click differ on certain days or during certain times of the year, and how can you modify your ad strategy accordingly?
7. Can you compare the 'CPC (All)' metric across different ad placements on Facebook (e.g., in-feed, Stories, right column) to identify which placements are the most cost-effective for generating clicks?
2. Is there a link between 'CPC (All)' and conversion metrics (e.g., purchases, sign-ups, lead generation)? Is there a connection between click costs and actual business results?
3. What is the trend of 'CPC (All)' over time? Are there any particular days, weeks, or months when click costs are notably higher or lower, and how can you adjust your budget allocation accordingly?
4. Can you divide the data to determine if certain audience demographics, interests, or locations lead to lower CPC (All)? How can this information inform your targeting strategies?
5. How does the ad creative, messaging, or content type affect the 'CPC (All)' metric? Are there any ad elements that encourage more cost-effective clicks?
6. Are there seasonal or time-specific patterns in the 'CPC (All)' metric? Does the cost per click differ on certain days or during certain times of the year, and how can you modify your ad strategy accordingly?
7. Can you compare the 'CPC (All)' metric across different ad placements on Facebook (e.g., in-feed, Stories, right column) to identify which placements are the most cost-effective for generating clicks?
Possible causes of worsening
n/a
Tactics to improve this metric
Explore in JetMetrics Lite or Ask professionals in the Community
JetMetrics – the easiest way from data to insights
and actions
and actions
Our special early access prices are for a limited time only!
Early access plan
$49
$99
For whom?
Only for Shopify stores
What will I get?
Early access
Priority support
6-month discount
per month within 6 months then the price will depend on the monthly number of orders.
Now you need to pay only $49 for the first month to lock in that price for a 6 months.
month
Follow product updates
Fill out the form
By clicking the button you agree to our Privacy Policy