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CPC (Cost per Link Click)
from Facebook
Metrics type
Units of measure
Less - better
Check frequency
The average cost for each link click. It shows how much, on average, each link click costs you.

CPC is a metric used in the online advertising industry for benchmarking ad efficiency and performance.
Why it is important
It helps advertisers assess the cost-effectiveness of driving users to click on links within their ads, which often lead to important actions like website visits or conversions.

This metric provides insights into the efficiency of ad targeting, content relevance, and budget allocation, guiding decisions to optimize these aspects for better results. Advertisers can use this metric to improve the ROI of their ad campaigns by ensuring they're getting the most value for their advertising spend.
The amount spent / Link clicks
Calculation example
Suppose you're running a Facebook ad campaign to drive traffic to your website, and you've spent a total of $400 on this campaign. During the campaign, your ad generated 800 link clicks, which are the clicks on the link that takes users to your website.

CPC (Cost per Link Click) = Amount Spent / Link Clicks

CPC (Cost per Link Click) = $400 / 800 link clicks

CPC (Cost per Link Click) = $0.50 per click
Affected metrics
Affecting metrics
Connecting metrics
Link Clicks

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Suggested slices for dashboards
by Overall Campaign
by Ad Set
by Individual Ad
by Campaign Objective
by Audience Segment
by Geographic
by Time Period
by Device Type
by Ad Placement
The revenue impact pathway
Available in JetMetrics Lite only
Questions to be Answered
1. How does the 'CPC (Cost per Link Click)' metric differ between ad campaigns, ad sets, or individual ads? Are there any campaigns or ads that have lower CPC values, and what tactics make them more cost-efficient?
2. Is there a connection between 'CPC (Cost per Link Click)' and conversion metrics (e.g., purchases, sign-ups, lead generation)? Is there a relationship between link click costs and actual business results?
3. What is the trend of 'CPC (Cost per Link Click)' over time? Are there any particular days, weeks, or months when link click costs are notably higher or lower, and how can you adjust your budget accordingly?
4. Can you divide the data to determine if certain audience demographics, interests, or locations lead to lower CPC (Cost per Link Click)? How can this information inform your targeting strategies?
5. How does the ad creative, messaging, or content type affect the 'CPC (Cost per Link Click)' metric? Are there any ad elements that encourage more cost-effective link clicks?
6. Are there seasonal or time-specific patterns in the 'CPC (Cost per Link Click)' metric? Does the cost per link click vary on certain days or during certain times of the year, and how can you modify your ad strategy accordingly?
7. Can you compare the 'CPC (Cost per Link Click)' metric across different ad placements on Facebook (e.g., in-feed, Stories, right column) to identify which placements are the most cost-effective for driving link clicks?
Possible causes of worsening
Tactics to improve this metric
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