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Conversion from Product Card View to Add to Cart
from Activation
Metrics type
Actionable
Units of measure
Percent / Ratio
Direction
More - better
Check frequency
Weekly
Description
The percentage of users who viewed a product card and subsequently added the product to the shopping cart.
Why it is important
Monitoring the "Conversion from Product Card View to Add to Cart" is vital for e-commerce stores as it gauges the success of product engagement in transitioning users from viewing a product card to adding items to the cart.
This metric offers insights into the effectiveness of product presentation, guiding decisions on product recommendations, marketing approaches, and website optimization to enhance the overall conversion process and increase sales.
This metric offers insights into the effectiveness of product presentation, guiding decisions on product recommendations, marketing approaches, and website optimization to enhance the overall conversion process and increase sales.
Formula
(Add to Cart / Product Card Views) * 100
Calculation example
Suppose E-commerce Store J had the following data during a specific period:
The product cards were viewed a total of 10,000 times.
Users added products to the shopping cart 500 times.
Conversion from Product Card View to Add to Cart = (Add to Cart / Product Card Views) × 100
Conversion from Product Card View to Add to Cart = (500 / 10,000) × 100
Conversion from Product Card View to Add to Cart = 5%
The product cards were viewed a total of 10,000 times.
Users added products to the shopping cart 500 times.
Conversion from Product Card View to Add to Cart = (Add to Cart / Product Card Views) × 100
Conversion from Product Card View to Add to Cart = (500 / 10,000) × 100
Conversion from Product Card View to Add to Cart = 5%
Affected metrics
Add to Cart
Affecting metrics
Time on Product Card
Connecting metrics
n/a
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Suggested slices for dashboards
by Promotional Events
by Device Type
by Product Category
by Audience Segment
by Time-of-Day and Day-of-Week
by Traffic Source
by Seasonal or Event-Based Trends
by Loyalty Program Level
by Cross-Sell and Upsell Opportunities
by Social Proof
by Device Type
by Product Category
by Audience Segment
by Time-of-Day and Day-of-Week
by Traffic Source
by Seasonal or Event-Based Trends
by Loyalty Program Level
by Cross-Sell and Upsell Opportunities
by Social Proof
The revenue impact pathway
Available in JetMetrics Lite only
Questions to be Answered
1. How does the Conversion from Product Card View to Add to Cart metric vary between different product categories, and what factors contribute to these variations?
2. Are there specific product features or details on the product card that consistently lead to higher or lower conversion rates to adding to the cart?
3. Can you identify any correlation between the timing of limited-time promotions or discounts and changes in the Conversion from Product Card View to Add to Cart?
4. How does the Conversion from Product Card View to Add to Cart differ between new users and returning users, and what strategies can be tailored accordingly?
5. What is the impact of user reviews and ratings on the Conversion from Product Card View to Add to Cart, and how can positive reviews be highlighted for better conversions?
6. How do changes in the user interface or app design influence the Conversion from Product Card View to Add to Cart, and what improvements can be made for better user experience?
7. What is the relationship between the Conversion from Product Card View to Add to Cart and the overall user satisfaction scores?
2. Are there specific product features or details on the product card that consistently lead to higher or lower conversion rates to adding to the cart?
3. Can you identify any correlation between the timing of limited-time promotions or discounts and changes in the Conversion from Product Card View to Add to Cart?
4. How does the Conversion from Product Card View to Add to Cart differ between new users and returning users, and what strategies can be tailored accordingly?
5. What is the impact of user reviews and ratings on the Conversion from Product Card View to Add to Cart, and how can positive reviews be highlighted for better conversions?
6. How do changes in the user interface or app design influence the Conversion from Product Card View to Add to Cart, and what improvements can be made for better user experience?
7. What is the relationship between the Conversion from Product Card View to Add to Cart and the overall user satisfaction scores?
Possible causes of worsening
Unattractive Product Presentation
If product details are not compelling or visually appealing on the product card, users may hesitate to click "Add to Cart."
Insufficient Product Information
If the product card lacks key details or specifications, users may be reluctant to proceed with adding items to the cart.
Explore more causes in full version of JetMetrics Lite
If product details are not compelling or visually appealing on the product card, users may hesitate to click "Add to Cart."
Insufficient Product Information
If the product card lacks key details or specifications, users may be reluctant to proceed with adding items to the cart.
Explore more causes in full version of JetMetrics Lite
Tactics to improve this metric
Explore in JetMetrics Lite or Ask professionals in the Community
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