Do you track this metric? Just vote!
Customer Base Growth Rate
from CRM
Metrics type
Diagnostic
Units of measure
Percent / Ratio
Direction
More - better
Check frequency
Weekly
Description
The percentage increase in the overall customer base within a specific time frame, indicating the platform's ability to attract and retain customers over time.
Why it is important
The customer base growth rate is crucial for assessing the platform's capacity to attract and retain customers over time.
Monitoring this metric provides insights into market penetration, retention strategies, and scalability, guiding businesses in adapting efforts for sustained growth and long-term success, ultimately influencing overall revenue trends.
Monitoring this metric provides insights into market penetration, retention strategies, and scalability, guiding businesses in adapting efforts for sustained growth and long-term success, ultimately influencing overall revenue trends.
Formula
((Number of Customers at the End of Time Frame - Number of Customers at the Beginning of Time Frame) / Number of Customers at the Beginning of Time Frame) * 100
Calculation example
If there were 500 customers at the beginning of the year and 700 customers at the end,
Customer Base Growth Rate = ((700−500)/500) × 100 = 40%
Customer Base Growth Rate = ((700−500)/500) × 100 = 40%
Affected metrics
n/a
Affecting metrics
n/a
Connecting metrics
Total Customers
Get free access to the biggest
e-commerce knowledge base
Metrics maps, 1,000+ metrics, 800+ tactics, discussions with pros and much more
Suggested slices for dashboards
by Geographical Expansion
by Marketing Campaign Impact
by Seasonal Trends
by Product Category Expansion
by Customer Loyalty Programs
by Marketing Campaign Impact
by Seasonal Trends
by Product Category Expansion
by Customer Loyalty Programs
The revenue impact pathway
Available in JetMetrics Lite only
Questions to be Answered
1. How does the customer base growth rate differ between different age groups or demographic segments?
2. What impact do changes in the competitive landscape or market trends have on the overall customer base growth rate?
3. How does the customer base growth rate vary based on the introduction of new products or features on the platform?
4. Are there specific geographic regions that contribute significantly to the customer base growth rate?
5. What impact do customer referral programs or incentivized sharing have on the customer base growth rate?
6. How does the customer base growth rate change during peak shopping seasons or events?
7. Is there a correlation between customer satisfaction levels and the overall customer base growth rate?
2. What impact do changes in the competitive landscape or market trends have on the overall customer base growth rate?
3. How does the customer base growth rate vary based on the introduction of new products or features on the platform?
4. Are there specific geographic regions that contribute significantly to the customer base growth rate?
5. What impact do customer referral programs or incentivized sharing have on the customer base growth rate?
6. How does the customer base growth rate change during peak shopping seasons or events?
7. Is there a correlation between customer satisfaction levels and the overall customer base growth rate?
Possible causes of worsening
n/a
Tactics to improve this metric
Explore in JetMetrics Lite or Ask professionals in the Community
JetMetrics – the easiest way from data to insights
and actions
and actions
Our special early access prices are for a limited time only!
Early access plan
$49
$99
For whom?
Only for Shopify stores
What will I get?
Early access
Priority support
6-month discount
per month within 6 months then the price will depend on the monthly number of orders.
Now you need to pay only $49 for the first month to lock in that price for a 6 months.
month
Follow product updates
Fill out the form
By clicking the button you agree to our Privacy Policy