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DAU (Daily Active Users)
from Activation
Metrics type
Units of measure
More - better
Check frequency
The total count of unique users who actively engage with the app on a daily basis.
Why it is important
DAU enables businesses to promptly identify trends, measure the success of promotional activities, and make data-driven decisions to enhance the user experience, ensuring the app remains relevant and appealing to its audience every day.
Number of unique users engaging with the app or website during the day
Calculation example
Suppose an e-commerce app is accessed by the following users on a specific day:

User A opens the app once during the day.
User B opens the app twice during the day.
User C opens the app three times during the day.
User D opens the app once during the day.

DAU = Number of unique users engaging with the app during the day
DAU = 4
Affected metrics
Affecting metrics
Installs on Active Devices
Connecting metrics
App Stickiness

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Suggested slices for dashboards
by Geo
by Audience Segment
by Device Type
by OS
by Time-of-Day and Day-of-Week
by Marketing Channel
by Traffic Source
by Demographic Segment
by Feature Usage
by Seasonal or Event-Based Trends
by Content Type
by User Behavior Patterns
by Loyalty Program Level
by Social Media Integration
The revenue impact pathway
Available in JetMetrics Lite only
Questions to be Answered
1. How does the DAU fluctuate based on the day of the week, and are there specific days that consistently attract higher or lower user engagement?
2. Are there seasonal trends or events that impact the DAU, and how can marketing efforts align with these trends for increased daily user activity?
3. Can you identify any correlation between changes in app features or updates and fluctuations in the DAU, indicating user responsiveness to new releases?
4. How does the DAU vary between different user segments or demographics, and what strategies can be employed to cater to the preferences of diverse user groups?
5. What impact do limited-time promotions or exclusive offers have on the DAU, and how can these promotions be optimized for sustained user engagement?
6. How does the DAU differ between users accessing the app via different devices, and what responsive design improvements can be made for better engagement?
7. What is the relationship between the DAU and user satisfaction scores, and how can improvements in user satisfaction contribute to higher daily activity?
Possible causes of worsening
Tactics to improve this metric
Explore in JetMetrics Lite or Ask professionals in the Community
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