Define and encourage active shoppers to download the app and make their first in-app order
For example, you can provide a bonus for the first order, free shipping or cashback to be spent within further purchases. Ensure easy checkout and delivery process to avoid any issues, otherwise the user will remove the app and leave your clients list.

The data required:
  • Customer database
  • Orders data with the registration place (website or app)

The items to be calculated
  1. Identify most active customers (for example, using RFM analysis)
  2. Select customers, who have never placed an order through the app
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