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Do-follow Backlinks
from SEO
Metrics type
Units of measure
More - better
Check frequency
The number of external backlinks pointing to a website that pass authority and influence search engine rankings. Do-follow links are endorsements from other sites.
Why it is important
Tracking this metric provides insights into a website's credibility and influence in search engine rankings. A higher number of quality Do-follow Backlinks suggests a strong online presence and contributes to improved organic visibility.

This information guides link-building strategies and helps in optimizing the website's authority for sustained SEO success.
Number of Do-follow Backlinks
Calculation example
Consider a website that sells exclusive bags, which has received endorsements in the form of external links:
- Fashion articles A: 15 do-follow backlinks
- Fashion Magazine B: 10 do-follow backlinks
- Fashion Influencer 's articles C: 8 do-follow backlinks

Do-follow Backlinks=15+10+8=33
Affected metrics
Average Position
Affecting metrics
Connecting metrics
Share of Do-follow Backlinks

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Suggested slices for dashboards
by Source Authority
by Industry Niche
by Competitor Benchmarking
by Anchor Text Variation
by Link Diversity
The revenue impact pathway
Available in JetMetrics Lite only
Questions to be Answered
1. What is the current ratio of do-follow backlinks to the total number of backlinks, and how does this ratio contribute to the website's authority?
2. Are there specific domains or industries that predominantly provide do-follow backlinks, and how can targeted outreach efforts be focused on these sources?
3. How does the number of do-follow backlinks correlate with improvements in search engine rankings and organic traffic?
4. What is the historical trend of do-follow backlinks, and are there specific periods or campaigns associated with notable increases or decreases?
5. Can the analysis of do-follow backlinks identify potential link-building opportunities in emerging niches or with influential industry players?
Possible causes of worsening
Low-Quality Backlinks
Poor-quality backlinks can harm the website's authority and rankings. Regular monitoring and disavowal of low-quality links are essential.

Natural Backlink Decay
Over time, backlinks may naturally decay due to changes on linking sites. A proactive approach to building new, high-quality backlinks is necessary.

Explore more causes in full version of JetMetrics Lite
Tactics to improve this metric
Explore in JetMetrics Lite or Ask professionals in the Community
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