Don't reward obviously difficult clients
Avoid sending promotional offers, promotions and mailings to these customers – it is recommended to better to automate the current process by setting up the algorithm according to certain conditions or develop a loyalty program, according to which the privileges level will depend on the criteria listed.

The data required:
  • Customer orders data
  • Customer database

The items to be calculated:
  1. Identify difficult customers according to the average order redemption percentage, returns share and average order value criteria
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