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Engaged Sessions
from Activation
Metrics type
Result
Units of measure
Quantitative
Direction
More - better
Check frequency
Weekly
Description
The number of sessions that lasted 10 seconds or longer, or had 1 or more conversion events or 2 or more page or screen views.
Engaged sessions is the inverse of low engagement sessions.
Engaged sessions is the inverse of low engagement sessions.
Why it is important
By understanding the number of sessions that last 10 seconds or longer, involve conversion events, or include multiple page or screen views, businesses can assess the effectiveness of their content, user interface, and overall user experience.
This information aids in making data-driven decisions to optimize the website, enhance customer engagement, and ultimately improve conversion rates.
This information aids in making data-driven decisions to optimize the website, enhance customer engagement, and ultimately improve conversion rates.
Formula
Number of Engaged Sessions
Calculation example
Suppose an e-commerce website had the following user sessions on a particular day:
User A visited the website, browsed through several product pages, and spent 15 minutes on the site.
User B visited the website, added an item to the cart, and spent 8 minutes on the site.
User C visited the website, viewed two product pages, and spent 12 minutes on the site.
User D visited the website but quickly left after 5 seconds without any interaction.
Engaged Sessions = Number of sessions that lasted 10 seconds or longer
Engaged Sessions = 3
User A visited the website, browsed through several product pages, and spent 15 minutes on the site.
User B visited the website, added an item to the cart, and spent 8 minutes on the site.
User C visited the website, viewed two product pages, and spent 12 minutes on the site.
User D visited the website but quickly left after 5 seconds without any interaction.
Engaged Sessions = Number of sessions that lasted 10 seconds or longer
Engaged Sessions = 3
Affected metrics
Sessions
Event Count
Event Count
Affecting metrics
Engagement Rate
Bounce Rate
Bounce Rate
Connecting metrics
Engaged Sessions per User
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Suggested slices for dashboards
by Traffic Source
by Device Type
by Audience Segment
by Geo
by Time-of-Day and Day-of-Week
by Conversion Event
by Session Duration Categories
by OS
by Marketing Channel
by Demographic Segment
by Feature Usage
by Session Depth
by Seasonal or Event-Based Trends
by User Behavior
by Device Type
by Audience Segment
by Geo
by Time-of-Day and Day-of-Week
by Conversion Event
by Session Duration Categories
by OS
by Marketing Channel
by Demographic Segment
by Feature Usage
by Session Depth
by Seasonal or Event-Based Trends
by User Behavior
The revenue impact pathway
Available in JetMetrics Lite only
Questions to be Answered
1. How do different entry points or features within the app contribute to the number of Engaged Sessions, and how can these entry points be optimized for better engagement?
2. Are there specific user segments or demographics that exhibit higher or lower numbers of Engaged Sessions, and how can targeted marketing address these segments?
3. Can you identify any correlation between the timing of push notifications or in-app messages and changes in the number of Engaged Sessions?
4. How does the number of Engaged Sessions change during promotional periods, and what strategies are most effective in driving engaged sessions during campaigns?
5. What role does app stability and loading times play in influencing the number of Engaged Sessions, and how can performance optimizations enhance overall engagement?
6. How do changes in user interface design or app layout impact the number of Engaged Sessions, and what design enhancements can be made for better engagement?
7. What is the correlation between the number of Engaged Sessions and user satisfaction scores, and how can user feedback be used to address issues affecting engagement?
2. Are there specific user segments or demographics that exhibit higher or lower numbers of Engaged Sessions, and how can targeted marketing address these segments?
3. Can you identify any correlation between the timing of push notifications or in-app messages and changes in the number of Engaged Sessions?
4. How does the number of Engaged Sessions change during promotional periods, and what strategies are most effective in driving engaged sessions during campaigns?
5. What role does app stability and loading times play in influencing the number of Engaged Sessions, and how can performance optimizations enhance overall engagement?
6. How do changes in user interface design or app layout impact the number of Engaged Sessions, and what design enhancements can be made for better engagement?
7. What is the correlation between the number of Engaged Sessions and user satisfaction scores, and how can user feedback be used to address issues affecting engagement?
Possible causes of worsening
n/a
Tactics to improve this metric
Explore in JetMetrics Lite or Ask professionals in the Community
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