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Event Count
from Activation
Metrics type
Units of measure
More - better
Check frequency
The number of times users triggered an event.
Why it is important
Tracking the Event Count in e-commerce is crucial as it provides insights into user interactions and engagement with specific actions on the platform, such as "Add to Cart" or "Product View."

Analyzing event counts helps businesses understand user behavior, identify popular features, and optimize the user experience.
Number of Events
Calculation example
Let's say you have an e-commerce website, and you're tracking the "Add to Cart" event. Each time a user adds a product to their cart, it counts as an event.

User A adds 3 items to the cart.
User B adds 2 items to the cart.
User C adds 1 item to the cart.

Event Count = Number of Events = (3 items + 2 items + 1 item) = 6 events
Affected metrics
Affecting metrics
Engaged Sessions
Active Users
Events per Session
Connecting metrics
Event Count per User
Event Values

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Suggested slices for dashboards
by Audience Segment
by Device Type
by Time-of-Day and Day-of-Week
by Traffic Source
by Geo
by Product Category
by Loyalty Program Level
by Session Depth
by Event Type Distribution
by OS
by Promotion Effectiveness
by Content Type
by Seasonal or Event-Based Trends
by Customer Journey Stage
by Demographic Segment
The revenue impact pathway
Available in JetMetrics Lite only
Questions to be Answered
1. How does the Event Count vary between different user actions or features within the app, and what insights can be gained for prioritizing feature improvements?
2. Are there specific user segments or demographics that trigger a higher or lower number of events, and how can targeted marketing address these variations?
3. Can you identify any correlation between the timing of push notifications or in-app messages and changes in the Event Count?
4. How does the Event Count change during promotional periods, and what strategies are most effective in encouraging users to trigger more events?
5. What is the impact of app stability and loading times on the Event Count, and how can performance optimizations enhance overall event triggering?
6. How do changes in user interface design or app layout impact the Event Count, and what design enhancements can be made for encouraging more user interactions?
7. What is the correlation between the Event Count and user satisfaction scores, and how can user feedback be used to address issues affecting event triggering?
Possible causes of worsening
Tactics to improve this metric
Explore in JetMetrics Lite or Ask professionals in the Community
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