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Event Values
from Activation
Metrics type
Units of measure
More - better
Check frequency
The sum of all value parameters supplied with an event. You can use this context-sensitive metric to capture data that's important to you (e.g., revenue, time, distance).

Event value differs from purchase revenue in that event value combines realized and unrealized values. Realized values come from purchase events, and unrealized values come from other events (e.g., a gem_referral event with an event value of 5.). Event value isn't currency converted.
Why it is important
"Event Values" Metrics allows businesses to capture diverse data such as revenue, time, or distance associated with various events, enabling nuanced insights into user behavior and preferences.

By considering both realized and unrealized values, businesses can make informed decisions on optimizing engagement strategies, improving user experience, and tailoring marketing efforts based on a holistic view of user interactions.
Sum of values associated with each tracked event
Calculation example
Let's consider three events with associated values:

Event 1: Value = $10
Event 2: Value = $15
Event 3: Value = $5
To calculate the Event Values, you sum the values of all these events:

Event Values = $10 + $15 + $5 = $30
Affected metrics
Affecting metrics
Connecting metrics
Event Count

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Suggested slices for dashboards
by Event Type Breakdown
by Audience Segment
by Time-of-Day and Day-of-Week
by Conversion Funnel Stage
by Device Type
by Geo
by Referral Source
The revenue impact pathway
Available in JetMetrics Lite only
Questions to be Answered
1. How does the Event Values metric vary between different types of user interactions or events within the app, and what insights can be gained for prioritizing value-driven features?
2. Are there specific user segments or demographics that contribute more to the overall Event Values, and how can targeted marketing address these variations?
3. Can you identify any correlation between changes in the app description or promotional materials and fluctuations in the Event Values?
4. How does the Event Values metric differ between users who have completed the activation process and those who haven't?
5. What impact do limited-time promotions or exclusive offers have on the Event Values metric, and how can these promotions be optimized for increased overall value?
6. How does the Event Values metric vary between different app versions, and what insights can be gained for optimizing marketing efforts for specific versions?
7. What role does personalization play in influencing the Event Values metric, and how can personalized content recommendations be optimized for better overall value?
Possible causes of worsening
Tactics to improve this metric
Explore in JetMetrics Lite or Ask professionals in the Community
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