Find appropriate approach to new clients
Imagine that first few weeks or months is a trial period for your company, when the customers decide whether to continue cooperating with you or not. Try to satisfy your customers as much as possible within the current period including free shipping provision for the entire period or an increased loyalty program cashback, which can be spent after a certain time, and carefully monitor the service level to avoid giving a new client a reason to leave your company.

The data required:
  • Customer database
  • Customer orders data

The items to be calculated
  1. Determine customers churn period, i.e., how long does it take to consider a customer to have left? This is your "trial period”
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