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First-visit Purchase Rate
from CRM
Metrics type
Units of measure
Percent / Ratio
More - better
Check frequency
The percentage of users who make a purchase during their initial visit to the e-commerce platform, indicating the effectiveness of the platform in converting first-time visitors into customers.
Why it is important
The first-visit purchase rate is crucial for assessing the platform's ability to convert initial visitors into customers.

Monitoring this metric guides businesses in optimizing user onboarding, enhancing the user experience, and tailoring marketing strategies to increase the conversion rate of first-time visitors, ultimately impacting revenue growth.
(Number of Users Making a Purchase on Their First Visit / Total Number of New Customers) * 100
Calculation example
If 50 users make a purchase during their initial visit, and the total number of new customers is 300:

First-visit Purchase Rate = (50/300)×100 = 16.67%
Affected metrics
Affecting metrics
Connecting metrics
Time to First Purchase

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Suggested slices for dashboards
by Landing Page Source
by Device Type
by Marketing Campaign
by Product Category
by Referral Channel
The revenue impact pathway
Available in JetMetrics Lite only
Questions to be Answered
1. How does the first-visit purchase rate differ between users accessing the platform via desktop and those using mobile devices?
2. What impact do changes in the user interface or website design have on the first-visit purchase rate?
3. How does the first-visit purchase rate vary based on the customer's geographic location or region?
4. Are there specific landing pages or entry points on the platform that contribute to a higher first-visit purchase rate?
5. What impact do limited-time promotions or discounts have on the first-visit purchase rate?
6. How does the first-visit purchase rate change during major marketing campaigns or product launches?
7. Is there a correlation between the first-visit purchase rate and the overall user satisfaction and experience with the platform?
Possible causes of worsening
Tactics to improve this metric
Explore in JetMetrics Lite or Ask professionals in the Community
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