Metric – Gross Sales

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Gross Sales

Do you track this metric?

Description

The grand total of all sales transactions over a given time period

Formula

= Total Sales

Unit

Currency

Source

Google Analytics, CMS, CRM, ERP

Priority

High

Affects to

Affects on targets

Increase sales volume

Breaking down by

Source
Campaign
Audience
Region
Landing Page
Product Category
Customer Segment
SKU

Perspective

Internal

Time Horizon

Backward-looking

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