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Add to Cart rate
from Activation
Metrics type
Units of measure
Percent / Ratio
More - better
Check frequency
Daily Check
The percentage of sessions where users have added items to the shopping cart, relative to the total number of sessions.
Why it is important
A high Add to Cart rate indicates effective product appeal and website usability, while a low rate may suggest areas for improvement.

This metric aids in decision-making by helping businesses optimize product displays, marketing strategies, and overall user experience to increase the likelihood of converting browsing sessions into actual sales.
(Sessions with item added to cart / Total Sessions) * 100
Calculation example
Suppose E-commerce Store V had a total of 10,000 sessions in a given month. During this period there were 2,500 sessions where users added items to their shopping carts.

Add to Cart Rate = (Sessions with item added to cart / Total Sessions) * 100
Add to Cart Rate = (2,500 / 10,000) * 100
Add to Cart Rate = 25%
Affected metrics
Add to Cart
Affecting metrics
Connecting metrics

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Suggested slices for dashboards
by Marketing Channel
by Time-of-Day and Day-of-Week
by Product Category
by Audience Segment
by Device Type
The revenue impact pathway
Available in JetMetrics Lite only
Questions to be Answered
1. How does the 'Add to Cart' rate change during limited-time promotions or sales events, and what factors influence these changes?
2. Are there specific product categories that consistently have higher or lower 'Add to Cart' rates, and what marketing strategies can be applied?
3. How does the 'Add to Cart' rate vary across different traffic sources, and which sources contribute most to this metric?
4. What impact do changes in website or app design have on the 'Add to Cart' rate, and how can user experience enhancements optimize this metric?
5. Are there external factors, such as industry trends or competitor actions, that influence the 'Add to Cart' rate?
6. How does the 'Add to Cart' rate differ between mobile and desktop users, and what responsive design improvements can be made?
7. What is the relationship between the 'Add to Cart' rate and user reviews or ratings of products?
Possible causes of worsening
Slow Website Loading
A slow website can frustrate users, impacting their willingness to add items to the cart.

Unintuitive User Interface
Confusing interfaces may make it difficult for users to find and use the "Add to Cart" option.

Explore more causes in full version of JetMetrics Lite
Tactics to improve this metric
Explore in JetMetrics Lite or Ask professionals in the Community
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