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Bounce Rate
from Activation
Metrics type
Units of measure
Percent / Ratio
Less - better
Check frequency
The percentage of sessions that were not engaged sessions.

Bounce rate is the inverse of engagement rate.
Why it is important
A high bounce rate can indicate issues with landing pages, user experience, or content, prompting businesses to make decisions about optimizing these elements to retain visitors and improve overall engagement.

Monitoring this metric helps in enhancing website performance, reducing bounce rates, and ultimately increasing the likelihood of conversions.
Low engagement sessions / Sessions
Calculation example
Suppose E-commerce Store H had a total of 10,000 sessions during a specific period. Out of these, 2,000 sessions resulted in users visiting only one page and then leaving without further engagement.

Bounce Rate = (Number of Single-Page Sessions / Total Sessions) × 100
Bounce Rate = (2, 000 / 10,000) × 100
Bounce Rate = 20%
Affected metrics
Low Engagement Sessions
Engagement Rate
Engaged Sessions
Affecting metrics
Engagement Rate
Views per Session
Average Session Duration
Page Speed
Connecting metrics

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Suggested slices for dashboards
by Landing Page
by Traffic Source
by Device Type
by Geo
by Content Type
by Time-of-Day and Day-of-Week
by Conversion Funnel Stage
by Keyword-Level Investigation
by Audience Segment
by Technical Performance
The revenue impact pathway
Available in JetMetrics Lite only
Questions to be Answered
1. How does the Bounce Rate vary between different landing pages or entry points, and what improvements can be made to reduce bounce rates on specific pages?
2. Are there specific user segments or demographics that exhibit higher or lower bounce rates, and how can targeted marketing address these segments more effectively?
3. Can you identify any correlation between the timing of push notifications or in-app messages and changes in the Bounce Rate?
4. How does the Bounce Rate change during promotional periods, and what strategies are most effective in retaining users and reducing bounces during campaigns?
5. What is the relationship between app loading times and the Bounce Rate, and how can improvements in app performance contribute to a lower bounce rate?
6. How do changes in user interface design or app layout impact the Bounce Rate, and what design enhancements can be made to reduce bounce rates?
7. What is the correlation between the Bounce Rate and user satisfaction scores, and how can user feedback be used to address issues leading to higher bounce rates?
Possible causes of worsening
Tactics to improve this metric
Explore in JetMetrics Lite or Ask professionals in the Community
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