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New Customers
from CRM
Metrics type
Units of measure
More - better
Check frequency
The count of customers who are making their first purchase on the e-commerce platform within a specified time frame, representing the influx of new users.
Why it is important
Tracking the count of new customers is fundamental for assessing the influx of new users to the platform.

This metric guides businesses in understanding market growth, evaluating the effectiveness of marketing efforts, and tailoring strategies to attract and onboard new customers, ultimately impacting revenue by expanding the customer base and market share.
Number of Customers Making Their First Purchase in Time Frame
Calculation example
If 150 customers are making their first purchase on the e-commerce platform in the last month,
New Customers = 150
Affected metrics
New Customer Revenue
Active Customers
Affecting metrics
Time to First Purchase
Signup-to-Purchase Conversion Rate
Non-activated Users
Connecting metrics
New & Repeat Customers Ratio
% of New Customers
Customer Acquisition Cost (CAC)

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Suggested slices for dashboards
by Registration Source
by Demographic Distribution
by Acquisition Channel
by Device Preference
by Time Since Registration
The revenue impact pathway
Available in JetMetrics Lite only
Questions to be Answered
1. How does the count of new customers vary based on the effectiveness of different marketing channels, and are there channels that consistently attract a higher number of new users?
2. Is there a correlation between new customer acquisition and the introduction of new products or features, and how can product launches be optimized for maximum impact on new customer engagement?
3. How does the count of new customers differ between different geographic regions, and can region-specific marketing strategies contribute to increased acquisition success?
4. What impact do limited-time promotions or discounts have on new customer acquisition, and are there specific promotions that consistently drive higher acquisition numbers?
5. How does the count of new customers change during major shopping seasons or events, and how can the platform tailor its approach to attract new users during these periods?
6. What role does the user interface and overall platform experience play in influencing new customer acquisition, and how can improvements in these areas positively impact user sign-ups?
7. Can we identify any patterns in new customer acquisition based on the types of products or services they initially purchase, and how can this information
Possible causes of worsening
Tactics to improve this metric
Explore in JetMetrics Lite or Ask professionals in the Community
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