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New Users
from Activation
Metrics type
Units of measure
More - better
Check frequency
The number of new unique user IDs that logged the first_open or first_visit event.

The metric allows you to measure the number of users who interacted with your site or launched your app for the first time.
Why it is important
By monitoring the number of users engaging with your site or launching your app for the first time, you can gauge the success of marketing campaigns and assess the growth of your user base.

This information aids in decision-making related to optimizing marketing efforts, enhancing user onboarding experiences, and overall business expansion.
Number of New Users
Calculation example
Let's say you have an e-commerce website or app, and during a specific time period (e.g., a day or a month), 500 new users visit or launch the app for the first time.

Number of New Users = 500
Affected metrics
Total Users
Affecting metrics
New Registered Users
Connecting metrics
Share of New Users

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Suggested slices for dashboards
by Marketing Channel
by Geo
by Device Type
by Referral Source
by Time-of-Day and Day-of-Week
by Demographic Segment
by Product Category
by Campaign Type
by User Onboarding Experience
by Customer Journey Stage
The revenue impact pathway
Available in JetMetrics Lite only
Questions to be Answered
1. How does the number of New Users correlate with changes in marketing strategies or promotional activities, and what insights can be gained for optimizing user acquisition efforts?
2. Are there specific app features or updates that influence the count of New Users, and how can these features be optimized for better user acquisition during initial sessions?
3. Can you identify any correlation between the timing and frequency of push notifications or in-app messages and changes in the count of New Users?
4. How does the count of New Users differ between users who have completed the activation process and those who haven't?
5. What impact do limited-time promotions or exclusive offers have on the count of New Users, and how can these promotions be optimized for increased user acquisition during initial sessions?
6. How does the geographic location of users influence the count of New Users, and are there opportunities for localized optimization?
7. What is the correlation between the count of New Users and user satisfaction scores, and how can user feedback be used to address issues affecting the overall new user experience?
Possible causes of worsening
Tactics to improve this metric
Explore in JetMetrics Lite or Ask professionals in the Community
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