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Opened
from Email Marketing
Metrics type
Result
Units of measure
Quantitative
Direction
More - better
Check frequency
Weekly
Description
The number of recipients who opened the email campaign
Why it is important
The "Opened" metric is fundamental for evaluating the success of email content and campaign strategy.
Tracking the number of opens guides marketers in understanding audience preferences, facilitating targeted content creation, and optimizing future campaigns for increased open rates and overall user engagement.
Tracking the number of opens guides marketers in understanding audience preferences, facilitating targeted content creation, and optimizing future campaigns for increased open rates and overall user engagement.
Formula
Number of Recipients who opened the email campaign
Calculation example
If, out of 1,200 emails sent, 300 recipients opened the email campaign, the Opened metric would be 300
Affected metrics
Clicked
Forwards
Total Opens
Forwards
Total Opens
Affecting metrics
Open Rate
Successful Deliveries
Successful Deliveries
Connecting metrics
Clicks per Unique Open
Email Ignore Rate
Email Ignore Rate
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Suggested slices for dashboards
by Email Content Type
by Email Subject Lines
by Day of the Week
by Subscriber Segmentation
by Device Type
by Email Subject Lines
by Day of the Week
by Subscriber Segmentation
by Device Type
The revenue impact pathway
Available in JetMetrics Lite only
Questions to be Answered
1. How does the number of opens correlate with the overall success and impact of an email marketing campaign?
2. Are there specific elements within an email (e.g., images, calls-to-action) that influence the number of opens?
3. How does the timing of email sends impact the number of opens, and are there optimal times for different audience segments?
4. What role do personalization and segmentation play in driving variations in the number of opens across campaigns?
5. How does the number of opens align with the overall goals and objectives of the email marketing strategy?
6. Can the analysis of opened metrics provide insights into audience preferences and content resonance?
7. What measures can be taken to encourage higher open rates and enhance the overall impact of email campaigns?
2. Are there specific elements within an email (e.g., images, calls-to-action) that influence the number of opens?
3. How does the timing of email sends impact the number of opens, and are there optimal times for different audience segments?
4. What role do personalization and segmentation play in driving variations in the number of opens across campaigns?
5. How does the number of opens align with the overall goals and objectives of the email marketing strategy?
6. Can the analysis of opened metrics provide insights into audience preferences and content resonance?
7. What measures can be taken to encourage higher open rates and enhance the overall impact of email campaigns?
Possible causes of worsening
n/a
Tactics to improve this metric
Explore in JetMetrics Lite or Ask professionals in the Community
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