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Organic CTR
from SEO
Metrics type
Units of measure
Percent / Ratio
More - better
Check frequency
Organic Click-Through Rate (CTR) represents the percentage of users who click on a website's organic search result out of the total number of impressions. It measures the effectiveness of the website's title and meta description in attracting clicks.
Why it is important
Monitoring this metric is crucial for assessing the performance of title and meta description elements. Decision-making based on Organic CTR involves optimizing meta tags, refining content presentation, and aligning with user expectations to improve click-through rates.

This information guides decisions related to content optimization, enhancing the overall appeal of organic search results and increasing user engagement.
(Organic Clicks / Organic Impressions) * 100
Calculation example
If a website had 5000 organic impressions and 150 organic clicks, the organic CTR would be:
(150 / 5000) * 100 = 3%
Affected metrics
Organic Impressions
Organic Clicks
Affecting metrics
Average Position
% TOP-10 Keywords
Connecting metrics

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Suggested slices for dashboards
by SERP Positions
by Keyword Length
by Meta Description Quality
by User Intent
by Content Types
The revenue impact pathway
Available in JetMetrics Lite only
Questions to be Answered
1. What is the current Organic Click-Through Rate (CTR), and how does it indicate the effectiveness of the website's title and meta description in attracting clicks?
2. Are there specific pages or types of content with higher or lower organic CTRs, and what optimizations can be implemented to improve click-through rates?
3. How does the Organic CTR correlate with improvements in search engine rankings and overall organic traffic?
4. What is the historical trend of Organic CTR, and are there specific content optimizations or campaigns associated with notable increases or decreases?
5. Can insights from Organic CTR guide the development of compelling meta tags and titles to enhance the website's visibility in search engine results?
Possible causes of worsening
Poor Meta Descriptions and Titles
Ineffective or unappealing meta descriptions and titles can lead to lower organic CTR. Crafting compelling and relevant meta content is crucial for attracting clicks.

Position in Search Results
Lower positions in search results generally result in lower CTR. Improving SEO strategies and content relevance can contribute to higher rankings.

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Tactics to improve this metric
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