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Organic Impressions
from SEO
Metrics type
Units of measure
More - better
Check frequency
The total number of times a website's pages appear in organic search results, providing insights into the visibility of the site's content in search engine results.
Why it is important
Tracking the "Organic Impressions" metric is vital for assessing the visibility of a site's content. Decision-making based on Organic Impressions involves optimizing content to increase visibility, aligning with user search intent, and enhancing overall organic search performance for sustained brand exposure and audience reach.
Total number of impressions from organic search results
Calculation example
Consider a website selling travel guides from professionals whose pages appear in organic search results for various queries:
- Impressions for "Mountain Hiking Tips": 15,000 impressions
- Impressions for "Outdoor Camping Gear": 12,000 impressions
- Impressions for "Wildlife Photography Techniques": 8,000 impressions

Organic Impressions = 15,000 + 12,000 + 8,000 = 35,000
Affected metrics
Organic Clicks
Affecting metrics
Indexed Videos
Indexed pages
Non-indexed pages
Non-indexed videos
Duplicate Pages
Broken Links
Organic CTR
Connecting metrics
Organic Visibility

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Suggested slices for dashboards
by Seasonal Trends
by Content Categories
by Geographic Location
by SERP Features
by User Intent
The revenue impact pathway
Available in JetMetrics Lite only
Questions to be Answered
1. What is the current total number of organic impressions, and how does it reflect the visibility of the website's content in search engine results?
2. Are there specific pages or types of content generating higher organic impressions, and what strategies contribute to their increased visibility?
3. How does the distribution of organic impressions vary across different devices and platforms, and what optimizations can enhance visibility on specific platforms?
4. What is the historical trend of organic impressions, and are there specific events or content updates associated with significant increases or decreases?
5. Can insights from organic impressions guide content optimization strategies to align with user search behavior and improve overall visibility in search engine results?
Possible causes of worsening
Tactics to improve this metric
Explore in JetMetrics Lite or Ask professionals in the Community
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